It starts with a story. A story told over time. It continues with honesty and integrity. Let people know what you stand for. They will forge a connection with you. You’ll build an audience that loves what you do. When you make something good, people want to stick around.
by Lee Schneider, founder of Red Cup Agency
Why do I produce podcasts?
Since I started this company in 2010, I’ve been “all in” on podcasting, creating storytelling podcasts for clients who want to extend their brand and establish themselves as the visionaries that they are. The podcasts that get me fired up (and that the team has the most fun doing) use storytelling to bring clients closer to their audiences over time. We’ve made conversational podcasts, narrative podcasts, and purely informational podcasts for team onboarding. Telling your story over time in your podcast makes your message discoverable online. You develop a big online persona and a bigger footprint. You’re easier to find. People will know what you stand for.
There is a deep reason why storytelling works. It’s how we get to know each other. It’s how we connect. It’s the shorthand we use to figure out if we are in the right room talking to the right people.
For more than 30 years, I've worked in so many storytelling formats, from short stories to plays, screenplays, teleplays, network newscasts and segments, documentaries, novels, and now podcasting. I've seen my work on the stage, on the screen, and published. After all that, I've chosen podcasting as my primary means of expression. I love the informality of podcasting, the intimacy of the human voice, and the simplicity of podcast production. Similar to writing a novel, you must rely on your audience's imagination. Building that level of trust is thrilling to me.
Podcasting is unique among all of those types of media because it holds your attention like nothing else. People remember podcasts, they tend to listen all the way through a podcast series, episode after episode, and they feel the ads on podcasts are relevant to them.
Podcasting is a great way to reinforce traditional storytelling forms, like spoken-word stories and conversations, but it’s also shaping up as a frontier for newer experiments in storytelling, like AR and VR. We are committed to exploring all of those avenues with our clients. It’s challenging and fun to stretch the boundaries of what we call a story, whether it is told in an minute, or an hour, on your phone, or desktop, or projected into an exhibit space or stage.
Have a look at our Services page for details or get in touch now.
We offer two production streams. We’ll develop your podcast from the idea stage, taking it into production. Or we jump into production workflows for podcasts that are already running, and optimize their production, saving our clients time and effort.
Red Cup is in the business of helping people remember your brand and what you stand for. We help people see you as the visionary that you are, and make your mission top of mind. Let’s make something great together, and create a story that plays out over time.