Media
Lee Schneider: writer, producer, digital media expert, and university assistant professor specializing in podcasting and short-form video media.
Lee Schneider is a writer, producer, public speaker, and the owner and founder of Red Cup Agency. Red Cup is a digital publishing agency specializing in video and audio podcast production and ebook publishing. Red Cup’s client base includes Fortune 500 companies innovating in tech, education, the future, employment, and health and wellness. Red Cup produces media for the FutureX Network .
The company was founded in 2010. The “red cup” in the name comes from Mr. Schneider’s mother Jane, who was an award-winning sculptor whose work is in collections and museums nationally. Before she started any new project, she drank from a red cup. The image has always symbolized the creative nature of the company.
He is an adjunct assistant professor at the University of Southern California, teaching a popular online course for the School of Architecture about media, marketing, and entrepreneurial thinking. He has also taught marketing courses for General Assembly in Santa Monica, CA.
Mr. Schneider was the founder of Digital Fundraising School, an online school that offered crowdfunding classes to entrepreneurs, media makers and tech startups. He was the founder of DocuCinema, a media production company. He was a co-creative director of The Shelter Media Project, a multi-media chronicle of the design for good movement in architecture.
He has written, produced, directed and edited documentaries for The History Channel, Discovery Health Channel, The Learning Channel, Bravo, Food Network, Court TV, ReelzChannel, A&E and many corporate clients. He started his career as a freelance writer at Good Morning America and was a producer at Fox and Dateline NBC. While still in college, he wrote forThe Fort Worth Star-Telegram, as a general assignment reporter. He is married and has three children.
View a detailed career history on LinkedIn .
Fun fact: He was a writer on the iconic cartoon series ThunderCats.
Selected Documentary Productions
DIRECTOR
Joan Collins: A Personal Dynasty, Arts and Entertainment, 1997
Jimmy Stewart, Arts and Entertainment, 1997
Harrison Ford: The Reluctant Hero, Arts and Entertainment, 1998
George C. Scott, Arts and Entertainment, 1998
Gene Hackman: Portrait of an Artist, Arts and Entertainment, 1998
Ernie Kovacs: Please Stand By, Arts and Entertainment, 1998
Route 66—Main Street America, The Learning Channel, 2000
Dick Powell: Thanks a Million, Arts and Entertainment, 2000
PRODUCER
The Whole World Is Watching, E! Entertainment Television, 1992
In Censors We Trust, E! Entertainment Television, 1993
Joan Collins: A Personal Dynasty, Arts and Entertainment, 1997
Jimmy Stewart, Arts and Entertainment, 1997
Harrison Ford: The Reluctant Hero, Arts and Entertainment, 1998
George C. Scott, Arts and Entertainment, 1998
Gene Hackman: Portrait of an Artist, Arts and Entertainment, 1998
Ernie Kovacs: Please Stand By, Arts and Entertainment, 1998
(also executive producer) Route 66—Main Street America, The Learning Channel, 2000
Dick Powell: Thanks a Million, Arts and Entertainment, 2000
Engineering Disasters 3, History Channel, 2001
Apollo 13, History Channel, 2001
Remote Control, History Channel, 2002
The Wrecking Ball, Arts and Entertainment.
Executive producer, Motorcycles: Born to Be Wild, The Learning Channel, 1999
Executive producer, Arnold Schwartzenegger: Hollywood Hero, The Learning Channel, 1999
SERIES PRODUCTION
Script editor, The Silverhawks, syndicated, 1986
Segment producer, Front Page, Fox, 1993
Segment producer, Dateline NBC, 1994-1995
Senior producer, Strange Universe, syndicated, 1996
Managing editor, Vital Signs, ABC, 1997
WRITER
Route 66–Main Street America, The Learning Channel, 2000
Engineering Disasters 3, History Channel, 2001
Apollo 13, History Channel, 2001
Remote Control, History Channel, 2002
The Wrecking Ball, Arts and Entertainment.
Publications
SURRENDER, novel, 2023, Futurex.studio
ACE YOUR EBOOK Smashwords edition and Kindle Edition, 2017.
The Angel Playbook: An Essential Guide for Entrepreneurs and Angel Investors. Amazon Kindle edition and audiobook 2017.
Powerful Online Message Delivery: Free and Low-Cost Platforms for Creative Companies and Individuals. Amazon Kindle Edition 2016 .
Chronicle of a Startup Town: Los Angeles. Amazon Kindle edition published 2015 . Paperback edition released in 2016. Smashwords edition 2017 .
Be More Popular: Culture Building For Startups. Amazon. Kindle edition published 2014 . Paperback edition published 2015. Audiobook edition published 2016. Smashwords edition 2017. Amazon Author page.
Selected articles posted in Techli
How to Pitch Your Startup: Advice from an Angel
ThinkCERCA: How to Get Ed-Tech Startup Traction
Los Angeles: Dawn of a Startup Town
The LA Startup Ecosystem is Different
Selected articles posted in Medium
AI Is Scary or Awesome, Depending on Where You Stand
I’m Launching a Futurist Podcast Network
Everything I Do Is a Case Study
Why Compete When You Can Cooperate for the Win?
Missing From Your To-Do List: Solve the Problem of Human Survival
When the Information Age Was Young and Innocent
Are Students Renting or Owning Their Education
Bloated: Food Tech Goes Over the Edge
Get Inside the Mind of an Angel Investor
Why Science Needs Help Talking About Itself
Magazines and YouTube, Story and Image
Selected articles posted in Huffpost
Participatory Design in Detroit Heals a Neighborhood
Building Change One Brick at a Time in Haiti, China and Indonesia
Putting My Head in the Tiger’s Mouth
Curry Stone Design Prize: Design With a Mission
Selected Articles and Press about Lee Schneider
Canvas Rebel: Meet Lee Schneider
Shoutout LA: Meet Lee Schneider - Podcast Producer and Agency Founder
4 characteristics that have come to define LA tech, by Patrick Hechinger, Built in Los Angeles
Lee Schneider: How Los Angeles Became a Startup Town, by Ben Kuo, SoCALTECH
Starting Up and Starting Over, by Noah Smith, SMASHD – quoted
NYC Offers Classes on How to Kickstart Your Kickstarter, by Gena Hymowech – Village Voice– quoted
Traveling Fast and Light with Repurposed Journalist Lee Schneider The Repurposed Journalist
Should Entrepreneurs Go to College? Transcription of podcast interview on Startupbros.com
Workshops and Webinars
Moderator, lead panel at Digital Hollywood Podcast Forum. Podcasting In Hollywood: Leadership in the Industry.
Digital Fundraising School – online conferences and crowdfunding classes
How to Publish Your Book on Amazon: An Indie Publishing Guide – BigMarker
How to Tell A Story Online – Talk for photographers who want to expand their portfolio into video
Secrets of Social Media – Public Architecture
Digital Storytelling for Design Activists – Architecture for Humanity
Designing Media for Social Change – University of Minnesota, College of Design
Digital Storytelling – University of Minnesota, College of Design
Courses, Classes, and Talks
USC School of Architecture, member of the faculty. Course: Visual Storytelling and Entrepreneurship in Media
Going Hollywood: Get Your Podcast Optioned by a Network or Studio – Moderator – Outlier Podcast Festival LA
Fiction Storytelling: Acting, Directing, and Writing the Audio Drama – Moderator – Outlier Podcast Festival LA
What’s the Worst that Can Happen in AI – panelist – Outlier Podcast Festival Austin
How to Build a Loyal Online Community for your Startup– General Assembly
How to Write a Pitch to Bloggers and Journalists – General Assembly
Launch Your Crowdfunding Video with Your iPhone or Smartphone – General Assembly
Online Marketing Analytics – General Assembly
Capital Idea: Getting Started with Crowdfunding – General Assembly
Design Open Mic: Shelter:connect. Lee Schneider and Richard Neill discussing design activism at Architecture for Humanity in San Francisco
Panel Moderator – Start, Sustain, and Get Paid for Your Podcast, Village Workspaces
USC School of Architecture – Lecture and Presentation about Design Activism
Panel Moderator – San Francisco Green Film Festival – Activist Architecture
Panelist – Design for Good, Room & Board, Culver City
Presenter – Using LinkedIn – Santa Monica Chamber of Commerce
Selected Podcast Interviews
Beyond the Pen - Rebels of the Literary World with Futurist Author Lee Schneider
Dave’s Head Podcast: Transistions, Sci-Fi, and Pigskin with Author Lee Schneider
Let Fear Bounce with Guest Lee Schneider
Calming the Chaos with Guest Lee Schneider
Care More Be Better Podcast with Guest Lee Schneider
Understanding Politics: AI and Automation with Guest Lee Schneider
The FutureX Podcast - interviewer, Season One
The Future of Food Podcast - interviewer, Season One and Season Three
beGlobal Podcast – interviewer 12 episodes
TechSmart Podcast – interviewer 25 episodes
Cult/Tech Podcast – interviewer – 39 episodes
Social Media Channels
Red Cup Agency on Twitter: http://twitter.com/redcupagency
Lee Schneider on Medium http://medium.com/@docuguy
Selected Media Releases by Red Cup Agency
Rebel Girls Book Hits a Million Dollars in Funding
The most successful original book in crowdfunding history.
UnSit’s #Walkie Award Honors John Ratey
John Ratey’s discussion of walking at work for health.
UnSit’s #Walkie Honors Diana Nyad for Innovation
Diana Nyad contributes to the walking movement.
Matt Wenk, Celebrated Chief Winemaker At Two Hands In Australia, Will Focus On His Private Label, Smidge Wines Matt Wenk officially launches Smidge Wines.
TBWA/Chiat/Day Hosts Lars Topelmann Sticker Exhibit
Our client Lars Topelmann Photography is featured in an exhibit at an ad agency
Red Cup Agency and Organic Wine Exchange Leading Education Campaign about Natural Wine
Red Cup Agency to lead online campaign for Childless Mothers Adopt
Cover Oregon Makes Health Care Choices Accessible Our client Lars Topelmann Photography photographs a health care campaign
Announcing the Release of Magic Dirt from Smidge Wines
Our client Smidge Wines announces a new release
Real Food Daily is the Nature’s Plate People’s Choice Winner in Los Angeles
Our client Real Food Daily wins the Nature’s Plate People’s Choice Award
World Renowned Wildlife Photographer Launches New Online Portfolio
Our Client BigAnimals Expeditions launches a new portfolio
Expedition Leader Amos Nachoum Leads Adventure in Antarctica
Our client BigAnimals Expeditions leads an expedition
Reach for Me reaches Netflix and Amazon on September 13th, 2011