Lee Schneider is the lead on client accounts, producing and editing podcasts, editing ebooks, and overseeing production of articles. He is a popular instructor at USC and has more than 20 years of experience in journalism. He has been a writer for Good Morning America, a producer for Dateline NBC, and a producer and executive producer on many hours of programming for the History Channel, The Learning Channel, A&E, the Travel Channel, Bravo and others. He is the author of Be More Popular: Culture-Building for Startups, an Amazon #1 bestseller, Los Angeles: Chronicle of a Startup Town, Powerful Online Delivery Systems: Free and Low-Cost Platforms for Creative Companies and Individuals, The Angel Playbook, and ACE YOUR EBOOK. He writes a column for Medium.
His clients at Red Cup have included Nike, Timbuktu Media, creator of Good Night Stories for Rebel Girls, the most successful book launch in Kickstarter history, and Babyscripts, a pregnancy health care startup that has raised $8 million in angel and a Series A rounds.
He has been the producer and sometimes host on four podcasts, including The Future of Food, Cult/Tech, EdTech NOW, The Smidge Wines Podcast, and Storytime Friday. He is a native New Yorker who has lived in California since 1988, when he moved to LA to write feature screenplays for Disney. He also wrote episodic television programs and cartoons, including the now-iconic ThunderCats. His mother was a sculptor and his father a lawyer; in keeping with his genetic makeup, he combines the artistic and analytical, serving his clients with an approach both creative and data driven. He is a married father of three.