“Tell me about this agency. What’s your philosophy?”
Lee Schneider, creative director and founder of Red Cup Agency, has a background in journalism, documentaries and online media. An award-winning documentary filmmaker, he has built his career on storytelling, working as a producer, writer, director and manager for NBC, ABC, A&E, Disney, Hearst, History Channel, Meredith Corp and other major media groups. His blogs have been featured by WordPress in Freshly Pressed and his writing has been been made an Editor’s Choice in Medium.
Red Cup Agency builds upon his storytelling skills to provide complete management of your online brand. Red Cup uses storytelling to connect your offline and online presence, guide creation of content, and launch your online campaigns. Storytelling is the glue holding communities together. A clear public narrative can amplify the movements that sprout up around people and brands. Narrative reaches people on a deep level.
What can we do for you?
We look at the storyline of your business, brand or cause – as though we were making a documentary about it – and then work closely with you, supporting you in the daily work to communicate that narrative to the world. As we work together, you’ll have the benefit of our writers, designers and researchers. Brand management means looking at the content you put out online, and the systems you use to create it, and the channels that are most effective for you. It’s a holistic view.
What is online brand management?
We define brand as the feeling people get when they talk about you, your company, your mission or your product. Our passion is to shape that impression online. We have a few things in our toolbox that we apply to online brand management:
- email marketing plans
- media releases and press kits
- social media feeds
- blog support
- video production
- Google AdWords campaigns
- Facebook ad campaigns
- LinkedIn ad campaigns
- Stumbleupon paid placement
- reddit advertising
Visit our Work page on this site for case histories showing agency services for clients using email marketing, social media feeds and video production. Online awareness involves finding the right audience willing to hear your message and then landing on the platforms where they like to hang out and communicate.
We are big picture thinkers.
In fact, taking the everything view is our specialty. Working together, whether your campaign involves news releases, email magazines, developing connections with journalists, or more traditional social media, we’ll develop a plan to roll out your message in the next three months, six months, and year. Your creative expression of your brand is the secret sauce, the driver, and the reason we all come to work in the morning. This creative expression of your brand’s story is not only how the world learns about you, it is how loyalty is born. When you put your mission out in the world, it becomes the reason your audience, clients and followers become as dedicated to your brand as you are.
Oh, and where did the name Red Cup come from? Lee’s mother was a sculptor, and before she started any new project she drank from a red coffee cup. Making that red cup part of our name resonated with us, because we assign great value to creativity.
Whether you are a scientist, an explorer, a writer, or a tech innovator, whether you are a start up or running a national brand, you are a brave traveler. Tell your story online. Create a conversation that the world can access. We’re with you every step of the way, collaborating with you and helping to realize your vision.
View our client list.
See our work.
Why work with us?
We have key performance indicators that we track: web traffic, mailing list signups, sales and orders. We hold ourselves accountable to these indicators. We bring a complete, holistic view to your online communications plan. While we have many tried-and-true solutions and systems to deploy, we also innovate every day, creating fresh approaches to support you. Our team brings more than two decades of experience making media and managing national campaigns. We’re in this to build a lasting relationship with your most appreciative audience.