What does a podcast producer do?

Written by Chelsei Henderson

Did you know the growth rate of podcast popularity holds at a steady 10 to 20% year-over-year? It’s no wonder why so many smart entrepreneurs and business owners are adding podcasts to their marketing.

Podcasts prodvide listen-on-demand convenience. Hosts who bring on guests also build their personal network and gain access to new audiences. Podcasts are a win-win for host, guest, and producer.


Why You Need a Podcast Producer

Creating high-quality podcasts isn’t as simple as plugging in a mic and talking. There is an immense amount of planning, preparation and promotion that goes into a successful podcast. Because of the work involved, many enlist the help of a podcast producer to strategize and manage the intricacies of production.

Professional podcast producers develop, manage, record, edit and distribute podcasts for clients. They are showrunners who task care of everything for you.

Ultimately, the producer’s goal is to take on the responsibility of technical and administrative details for getting the show launched. Most podcasts are small teams, so producers often wear a variety of hats to ensure the show goes off without a hitch. If you have a budget and want to deliver the highest quality podcast possible, you’ll want a podcast producer on your team.

How Do I Select the Right Producer?

Let’s run down some ideas that will help you make this choice.

  1. Your Podcast’s Style. What message are you trying to send through your podcast quality? Are you ok with a more laid-back vibe? Then you may not need to hire a producer. However, if you want to be perceived as polished then a professionally produced podcast is your best option.
  2. Your Availability. Researching guests lists, scheduling interviews, editing the podcast, syndicating it and promoting the show drains time and energy. If you’re pressed for either, you need to bring a producer onto your team.
  3. Your Technical Skills. Here at Red Cup, we have a variety and tools and systems in place to help you produce the best show possible. Most of the time, it’s not feasible for busy hosts to learn the intricacies of technical production.

See how Red Cup develops podcasts for clients.

Key Responsibilities of Producers

The behind-the-scenes of podcast production has many gears turning. Producers are constantly working to plan, direct and tweak the show for optimal performance.

At Red Cup, we work in a series of at least 10 episodes and handle the following tasks:

  1. Guest research – We use tools to help you land the guests who will deliver value, offer engaging conversation and open the door to a wider audience.
  2. Guest booking and scheduling – It’s not enough to know who you want to interview, you need to get them to agree to it. We make that happen.
  3. Editorial ideas for your podcast – With a background in traditional production, we know how to think in an overarching series of episodes. This makes for a much more strategic approach.
  4. Series production – We’ll set the stage with sound effects, notes about the guest, and help create a comfortable environment from the first episode to the final cut.
  5. Post-production, mixdown and music – Once it’s recorded, we polish the audio and get it ready for publishing. This requires technical know-how and will save you from lots of work.
  6. Podcast graphics – Cover art makes you stand out from the crowd and appear professional. Producers employ expert designers to create art that communicates your brand.
  7. Posting to Soundcloud  or Podbean- We use Soundcloud and Podbean as the initial platform for publication. From here, we can syndicate and promote the episode.
  8. Syndication to iTunes, Stitcher Radio, TuneIn, and PRX – More channels means access to a larger audience. We syndicate your content to multiple platforms for greatest reach.
  9. Promotion – Once it’s live, the work doesn’t end. Now it’s time to plan social media, emails and follow-ups with guests to request they promote the episode too.

As you can see, launching a successful podcast take a lot of planning and collaboration for your team. Hiring a podcast producer streamlines some of these takes, while taking a lot of pressure off you as the host.

Are you ready to outsource the heavy responsibility of podcast production? We’d love to discuss your project. Schedule a call with our Creative Director, Lee Schneider.

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