TechSmart Podcast: Josef Holm, co-founder of Tubestart

Tubestart started early in 2013 when Josef Holm and his friend and business partner, comedian Claude Shires, created a YouTube channel for a library of standup comedy bits they’d acquired. The site received a million views, but Holm and Shires received only a small amount of revenue.

Josef HolmThey saw an opportunity for YouTube creators to have their own channel where they could crowdfund their projects. They’ve adopted a model that allows video creators to crowdfund monthly subscription-based support for ongoing projects. Creators can also launch all-or-nothing Kickstarter-style campaigns on Tubestart and flexible funding campaigns are okay, too.

Most YouTube creators, says Josef, are not doing one-time projects. If they’re launching channels, they’re doing web series, and that means ongoing support. This is what Tubestart is built to deliver.

In the podcast, Josef describes how to succeed on Tubestart and in crowdfunding. “You need to run the campaign like it’s a presidential campaign. You need to want to win,” he says. He breaks down the planning and techniques to help video creators launch and maintain successful crowdfunding campaigns. He also provides technical tips about online video creation.

The TechSmart Podcast is on Soundcloud, iTunes and Stitcher. When on the Red Cup Agency or Digital Fundraising School websites, just click the orange button to listen.