Written by Nathan Sykes
Successful tech startups tend to have particular traits in common. Although their ideas and niches vary, you can identify the signs of a promising or successful startup with the characteristics below
Addresses a Technological Need
A successful startup manages to, firstly, recognize an unfulfilled need. Several of last year’s most successful startups did just that. Media site Cheddar earned millions in funding after recognizing an absence of news networks catering to millennials. Uber competitor Juno, seeing the dismay of Uber and Lyft drivers over how much profit they take, launched a more driver-friendly service that keeps a smaller share of the profit. Nanit recognized the need for a smart baby camera that provides data about how your baby sleeps, like how long it takes them to fall asleep.
All of these startups did well in recognizing a relative need and delivering a product or service that fulfills the desire for that need.
Direct Consumer Targeting on a Scalable Level
Although indirect third-party sales can help a startup get on its feet, the most …