Podcast Stats and How to Use Them

What are podcast stats, anyway?  How can they help you as a podcaster?

Since you are a publisher and programmer and all-around genius running your own show, you’re looking to get more downloads, more shares and make more friends.  But how?  Take a look at this list of our most downloaded episodes this month on Future of Food.

Making Jackson Grow In Winter with Nona Yehia accounts for 40% of our downloads Food Activism In the Digital Age with Anna Lappé is at 23.38% Saving the Future One Seed at a Time with Jere Gettle is at 18.18% Food Waste Costs NYC $180M Annually – A Startup Explores Solutions is at 10.39% A Vision for Micro-Farms With Krystine McInnes is at 7.79%

Making Jackson Grow In Winter is our newest episode, and so it follows that more people are listening to it than the others. I’ve noticed, however, that truly popular episodes do not peak out fast. They last. Food Activism In the Digital Age with Anna Lappé

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Here are the Top 4 Education Technology Podcasts to Listen to Now

Using tech in education has not always been the most accepted of ideas. Teachers once believed that if students had laptops or tablets in their hands those tools would be used for evil, rather than good. Now, education and technology have become fully integrated, with classrooms everywhere adopting technologies to further the educations of learners.

This progression and the continued improvement of education technology wouldn’t be possible without thinkers and creatives sharing their tips, failures, thoughts and findings with other educators. What better way to share such news than through a podcast that one can listen to anywhere? Podcasts are growing just as rapidly as the use of tech in schools is and we’re here to tell you the top ed tech podcasts to tune in to today.

Here are 4 of the best education technology podcasts out there right now:

#1 Moving at the Speed of Creativity This particular show has been with podcasting from the beginning. Since starting in 2005, Wesley A. Fryer has been a strong voice on ed tech and digital literacy. He is a teacher, …

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Why Podcasting Is Media’s Latest Obsession

I once made the mistake of dating a guy who lived six hours away from me in San Francisco. Since I’m a millennial who earned a degree in a field that offers little money and as a result my bank account is low, I often found myself driving to the Bay Area to see my beau instead of paying for expensive flights. Long hours in my car meant horrible, off key singing at the top of my lungs, endless phone calls with anybody who would entertain me and my saving grace: podcasts.

My love for podcasts developed on these long rides and now I find myself listening to them whenever I’m driving, doing busy work like folding laundry or on the rare occasion that I end up running on the treadmill. While I may be alone in my determination to drive countless hours for a relationship, I am not alone in liking podcasts, the rapidly growing medium that information and stories are being presented on.

In fact, 67 million Americans listen to podcasts monthly, according to the latest Edison Research …

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Beyond the Interview: A Behind-the-Scenes Look at Podcast Production

A high-quality podcast production requires more moving parts than you might think. You can’t plug a mic into your computer a couple of times a week, publish it on iTunes and expect to become the next Serial.

Establishing an active audience and building influence means investing in a strong production. Your planning starts long before the little light turns bright red.

It’s not just about the interview. Before you ever hit record, many things happen behind-the-scenes, including:

Researching which types of guests will work well Understanding the best format for your show Scheduling and communicating with interviewees Creating a comfortable and relaxed environment

In today’s post, I’ll discuss each of these steps and explain why they’re so vitally important to the success of your podcast.

Step 1: Research Potential Guests

Unless you’re doing a solo read or monologue, your podcast needs guests. When we produce podcasts at Red Cup, we look at both expertise and influence when building guest lists.

Guests bring along their knowledge and audience. Each series (usually a run of episodes) will have a mix …

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Secrets of Podcasting: Slow Discovery Improves Audience Engagement

Lost and Found in Podcastland

A common barrier for podcast distribution is discovery. Where most social distribution platforms value short clips of visual content and search platforms value text and viewership behaviors, audio content is harder to share, navigate, and discover.

Podcast listeners don’t want fast and disposable content, though. They only listen to a handful of podcasts at any one time, and they have a tendency to socially invest in the shows they enjoy. This can lead to bad metrics if you look at podcasting through the lens of social media performance, but it can actually produce a higher customer lifetime value when paired with the right media tactics.

Slow discovery isn’t a problem, it’s a feature.

Podcasting UX

The way podcasts are discovered and consumed isn’t a technological issue, it’s a user experience issue.

Despite the accessibility of RSS feeds and the plethora of podcasting apps on the market, the average podcast listener doesn’t behave like other media consumers. Podcast listeners subscribe to an average of just five shows at a time, and they tend …

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Integrating Podcasts Into Your Marketing Plan

Marketing can be expensive and labor intensive, even when you’re staying firmly inside the box. Thanks to competition and advertainment, there’s little room for tentative marketing. That makes extending your marketing plan to include new channels a hard decision.

Podcasting, however, isn’t a short fad or a third party platform. In today’s market, where direct audience access is often challenging and expensive, podcasting offers a unique opportunity to produce memorable content for direct consumption.

If you’re looking to add podcasting to your business’s marketing toolbox, make sure you understand how it can integrate with your existing marketing efforts. The difference between a clogged content calendar and an effective marketing strategy is the way in which different channels and platforms amplify each other. For the right businesses, podcasting can provide amplification that other channels can’t replicate.

Understanding The Podcasting Space

Before diving into marketing strategy, it’s important to understand how podcasting fits into the bigger picture of digital content and digital distribution.

Roughly 67 million people listen to podcasts at least once a month. Demographically, these listeners are young, male, …

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Kelly Tenkely on Ed Tech NOW Podcast Transcript

Kelly Tenkely on the Ed Tech NOW Podcast  – Transcript Listen on SoundCloud: https://soundcloud.com/edtechnow/kelly-tenkely-on-edtech-now



Lee Schneider: This is EdTech NOW, a ten minute podcast about education technology and how it’s used in classroom.  I’m Lee Schneider, I’m joined by my co-host Noah Geisel, education director of Stackup. Hey, Noah.

Noah Geisel:  Hey, Lee.

My guest today is Kelly Tenkely. Kelly has dedicated herself to illuminating how educators can integrate technology in their classrooms. She has also started her own school, Anastasis Academy, dedicated to shaping the development of the whole child by engaging the mind, body and spirit.

Hey Kelly, welcome to the podcast.,

Kelly Tenkely: Hi Lee, thanks for having me today.


You’ve spent a lot of time in the classroom as a second grade teacher. Seven years as a K-through-5 tech specialist, five years as a technology integration specialist offering mentoring, training, and professional development. So you’re in a good position to see what has changed about teaching, now that tech is so involved. What does it mean now really to …

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How to Produce a Technical Podcast that Isn’t Boring

A good podcast is like a TED Talk; it encapsulates a complex topic in a way that non-technical audiences can grasp its importance. When the right speaker tackles it from the right angle, even an Impenetrable topic can become fascinating and popular..

The problem? Planning podcasts about technical topics is hard. No one wants to listen to a repair manual, and you can’t rely on charisma alone to draw listeners. You need to explain, explore, and expand their understanding of your field, and give them something they can take home and use at the end of the episode.

If you’re struggling to come up with engaging topics for your podcast, don’t worry; it’s a common issue. With the right approach (and a pedagogical mindset) you’ll be able to engage and entertain your audience without detracting from your core topics.

So here’s the science of being interesting:

You Don’t Have To Be Unique, You Have To Be Engaging

Unless you’re on the cutting edge, people probably know what you’re on about. So don’t feel like you have to reinvent the wheel …

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How To Expand Your Podcast Audience By Thinking Like An Email Marketer

The more you know about your podcast audience,the more listeners you can get. But once you’ve established a core audience, how do you expand it? Identifying where and when to expand your marketing and content strategy is a constant challenge. Let’s grow your podcast audience by borrowing some tools and techniques from a different field.

Email marketers are familiar with audience segmentation and cohort analysis; they’re a part of almost every mature email marketing campaign. They let marketers identify subsections of their audiences and the other interests those audiences by combining social, demographic, and sales data into a complete picture. Once you identify the segments of your audience, you can send your emails to just the right people who will want to open them.

By applying these tools to podcasting, you can build a stronger relationship between your marketing plan and your overall content strategy. Identifying adjacent audiences will help you upgrade your media distribution, identify key points of collaboration with other podcasts, and diversify your SMM/SEM campaigns to bring in new listeners.

Here’s how:

Quantify Your Core …

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The Means of Production

There has never been a better time to start a blog, launch your podcast, or find your voice online. Powerful forces are driving this openness and freedom. Once dominant media outlets are being unbundled, barriers are being blasted away. There is an opening of the means of distribution.

It started in 1995, when Craigslist planted seeds that would grow like weeds to choke the classified advertising departments of nearly all newspapers. It has continued with YouTube throwing off the chains of network-controlled television production, offering a pop culture audience to just about anybody with a video camera and a Millennial sense of humor. More doors were opened by social channels like Twitter, Facebook, and Snapchat, and platforms like WordPress,Tumblr and Medium. Indie publishing is thriving with CreateSpace, Amazon and Lulu. The means of production and expression are wide open. There is even talk of NPR unbundling itself into a network of podcasts. Sound good to you?

Well, there is also chaos and evil.

YouTube is owned by Google, an organization questing after world domination online as much as Uber quests after …

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