PR Has a PR Problem

PR has its own kind of PR problem. The bad actors are email spammers who throw pitches at you even if there is absolutely no fit. You’d expect that, because they are spammers after all.  There are legit PR people who put you on their list without asking.  This makes them seem like spammers, even though I’m sure they are very nice. This spammy behavior causes some people, whom I am sure are also very nice, to send me hatey emails about my emails, which they say are very spammy.  This is an elaborate version of ‘one bad apple spoils the bunch,’ except that there are a lot of spammers, too many irrelevant messages, and a whiff of desperation about the whole pitch process. 

I have a solution for this. It’s called relevance.  If we all pitched relevant material to the right people, and made that a moral imperative of doing PR and marketing, everyone would be happier.  When people get mad at me for pitching them it’s because they think I don’t know them. They feel that my pitch …

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Upcoming Classes in LA taught by Lee Schneider

Do you have a startup? Do you want it to be insanely popular? Good idea. I have a class for you coming November 12 at General Assembly Downtown.  More at this link.

Class: Make Your Startup Insanely Popular: Building an Online Community

When:  Wednesday 12 November 2014

Where: General Assembly Downtown Space

Tickets: $35

Grab your spot – they go fast.

You need PR but don’t know where to start.  You ever heard the expression ‘Software is eating PR?’  I’ll be teaching a class about all the software solutions that are replacing the functions of the traditional PR agency. Solutions like Muckrack, Just Reach Out, PressRush, and more.  You’ll love this class whether you are a startup founder looking to generate some buzz, a crowdfunder looking for backers, or a developer wanting to disrupt the traditional public relations space with some software of your own.

Class:  Software is Eating PR: Get Your Piece of the PR Pie with New Online Tools

When:  TBD at General Assembly

Tickets:  $35


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