A case study showing why podcasts are the future of marketing, with the writer’s personal experience with running a podcast. Written by Codrin Arsene Why Companies Use Podcasts Podcasts are highly engaging forms of content. Other marketing techniques such as blog posts find it tough to keep an audience around long enough to explore a […]
Read MoreFor businesses, podcasts present a major opportunity to market themselves. They can do this in a number of ways: via sponsorship, advertising, making guest appearances or even producing a podcast themselves. For companies looking to evolve their content marketing strategy, podcasting should seriously be considered. Written by Ashley Wilson Ever since the Apple iPod hit […]
Read MoreA podcast can serve as a promising jumping off point for a brand of any kind, and here’s how you can use it to boost your brand awareness. Written by Natasha Lane In 2019, podcasting is not what you’d call a fledgling format, but it can be counted among those that are still at the […]
Read MoreIn a world where connecting with other people is now simpler, easier, and more important than ever, podcasts have become more relevant. Here’s how to get started on yours. Written by Sarah Grace Del Rosario It’s no surprise that podcasts are becoming popular. Everyone wants to hear about topics close to their heart and absorb […]
Read MoreHaving an idea for a stand-alone, single shot of media won’t work so well in podcasting. You need an idea that will play out over time as a series. How do you shape a podcast idea into a ten, twenty, thirty, or forty episodes? That’s the first challenge faced by everyone who wants to create […]
Read MoreInfographic courtesy of Podcast Insights.
Read MoreInfographic by: MusicOomph.com
Read MoreIf it feels like everyone’s listening to podcasts these days, you’re not imagining it. According to Midroll, 67 million Americans listen to podcasts each month, a number up 45% from 2015. Ever wonder if those podcasts make money? How do they keep going with episode after episode? Producing quality content is a lot of work. […]
Read MoreBy. M. Asher Stephenson Podcasts are typically an entertainment platform; listeners tune in because they enjoy the content. But you can do a lot more with audio content than just entertain. Fewer and fewer people take the time to sit down and read or watch videos, and there’s a growing interest in mobile information. If […]
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