“Video killed the radio star,” as the early-80s synth-pop hit says. You might have expected the podcaster to succumb to the same inglorious fate — going out not with a bang but a whimper in the face of Netflix and Hulu. But you’d be wrong: this once-scrappy, now superstar medium isn’t going anywhere. Written by […]
Read MoreWhen you’re planning to launch your small business, it’s crucial to reach as many people as possible without wasting a fortune. Releasing podcasts is one of the most efficient and practical ways to spread the word about your business. You only need two things to start making your own podcasts: a social media page and a mobile […]
Read MoreYou have the gift of the gab, great ideas, and you don’t mind sharing them with an audience? It sounds like you are on your way to becoming a great podcaster. Your talent, enthusiasm, and dedication are vital ingredients, but to be able to convey your message to others, you need to know some tips […]
Read MoreThe term ‘Podcast’ was first coined by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium. According to him the “pod” of the podcast is borrowed from Apple’s “iPod” (a digital media player), and the “cast” portion of podcast is taken from Radio’s “broadcast” term. But wait. Don’t consider it as a medium that can be played only on an iPod.
Read MorePhoto by Juja Han on Unsplash A case study showing why podcasts are the future of marketing, with the writer’s personal experience with running a podcast. Written by Codrin Arsene Why Companies Use Podcasts Podcasts are highly engaging forms of content. Other marketing techniques such as blog posts find it tough to keep an audience […]
Read MoreFor businesses, podcasts present a major opportunity to market themselves. They can do this in a number of ways: via sponsorship, advertising, making guest appearances or even producing a podcast themselves. For companies looking to evolve their content marketing strategy, podcasting should seriously be considered. Written by Ashley Wilson Ever since the Apple iPod hit […]
Read MoreA podcast can serve as a promising jumping off point for a brand of any kind, and here’s how you can use it to boost your brand awareness. Written by Natasha Lane In 2019, podcasting is not what you’d call a fledgling format, but it can be counted among those that are still at the […]
Read MoreIn a world where connecting with other people is now simpler, easier, and more important than ever, podcasts have become more relevant. Here’s how to get started on yours. Written by Sarah Grace Del Rosario It’s no surprise that podcasts are becoming popular. Everyone wants to hear about topics close to their heart and absorb […]
Read MoreHaving an idea for a stand-alone, single shot of media won’t work so well in podcasting. You need an idea that will play out over time as a series. How do you shape a podcast idea into a ten, twenty, thirty, or forty episodes? That’s the first challenge faced by everyone who wants to create […]
Read MoreInfographic courtesy of Podcast Insights.
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