Laura Lynn Klein of Organic Authority
Lee Schneider: It’s the Cult/Tech Podcast. I’m Lee Schneider. Joining me today is Laura Lynn Klein, an environmental superstar who is co-founder of Organic Authority, a new -media company that publishes organicauthority.com and ecoSalon.com. Hey Laura, welcome to the podcast.
Laura Lynn Klein: Hey Lee, thanks so much for having me here.
Lee: Great. So you launched organic authority in 2006 and since it’s become a leading authority — we will use that term — a leading authority on organic life, food, and goods. There are a lot of others who have tried to succeed in that space and lots of competitors so why have you guys made it.
Laura: Persistence. I think it just really comes down to persistence. You’re right, there have been a lot of companies that have come and gone in this space particularly over the past 10 years and the space is very different today than it was 10 years ago. And I think persistence and kind of blood, …