6 Reasons Landing Pages Are Important for Startups

1. Onboarding. Your landing page is the start of your onboarding process. Sure, you’re going to spend loads of time and attention on your UX. You want your log-in process to flow like butter. If you’re really smart, like Instagram was, you want your log-in process to subtly teach you how to use the app. Now let’s jump back even before that, to your potential user’s very first encounter with you. Probably a landing page. You want that page to create an experience that will be reflected all the way down the line.

2.  Promises Kept. Your landing page is the proving ground for the promise you make to users. In Lean Startup, the good teachers will tell you that your app or idea has be a solution to a problem worth solving. The best teachers will tell that your solution is a promise to your users. What does your landing page promise that you can actually deliver upon? Thinking of it like that is an automatic hype-removal filter. You are building trust among people who don’t know you. You want …

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