Written by Paula Arce
Podcasts are becoming one of the go-to channels for people who want to consume content on the go – in the car, at the gym, and just about anywhere else. Statistics say that one in three Americans has listened to a podcast.
Podcasts can engage your customers or create brand awareness, especially when you promote it on social media. The creative agency working on your social campaigns might agree that social networks can help you capture a large audience base. Various studies show that interactions on social media now rank as the second most popular day-to-day activity for the average person, next to watching TV.
With that said, here are six different ways you can use social media to bring your podcast within easy reach of your followers:
Use Instagram Stories.
Instagram Stories is a convenient way of announcing your new content to your audience. You only need to take photos or videos of your podcast, and Instagram will let you organize your posts into a single story that your followers …