In iMedia Connection, I have a cover story telling the lessons learned from six inventive Kickstarter campaigns that are worth studying. Some are big, others are huge, and still others are smaller than you might expect. But they all have something to teach us.
Here’s how the article starts:
Let’s start big — like $13 million big. The $13,285,226 raised by The Coolest Cooler on Kickstarter made it the most-funded Kickstarter project of all time. The campaign page has engaging videos. The product has an almost ridiculously rich feature set, including a USB charger, speakers, a blender, a lid light, and a cutting board. The campaign, which ran for 52 days, was picked up by just about every national news outlet you can think of, from ABC to CBS to NBC — an impressive win. But that’s not why it’s on this list. What’s the marketing lesson here?
Read more at this link: http://www.imediaconnection.com/content/37745.asp#singleview