Top 10 and a Half Things I Learned from Running AdWords Campaigns

1. Google AdWords are great for a fast start. If nobody knows who you are and you need to get your launch in front of people, AdWords will do the trick fast.

2. Google AdWords can be expensive at first. Perhaps counterintuitively, if you hire someone to help you, paying for help will make your AdWords campaign cheaper. The company or consultant can optimize for geo-location, fine tune the bids, perfect the ad wording, change the way keywords are presented, adjust the timing of the campaign, can see the campaign from perspectives that you might not have considered.

3. Cull the herd – get rid of underperforming ads and keywords. They are just clogging things up for the ads and keywords that are working.

4. Look at day-by-day results. Some days might get more action than others, so why run ads on the losing days? Look at the Dimensions tab in your AdWords dashboard. It’s your friend.

5. Be sure you’re tracking the right thing. Put a tracking pixel all the way at the end at the …

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What I Learned from Running Ads on Twitter

If you think that running ads on Twitter is a bad idea, I feel your pain. Twitter was one of the last pure platforms, and with the roll out of ads it has become certainly more commercial.

Twitter has ads? Maybe that sucks.

I spend money on ads to let people know about workshops and classes. It has helped build my network a little faster and help me meet new people.

I’ve tried Stumbleupon placements, reddit ads, Facebook Ads and Google Adwords, too. Right now, Twitter is working the best for me. I’m able to target audiences precisely. I get the bonus of people following me after the they look at an ad. I like the variety of ads that I can run. (I’ll go into that in depth in a moment.) I have run very few ads on my personal feed (@docuguy) because I think that feed’s personality is best suited to blog links, news about social change, political humor, and, yes, baby pictures.

The audience I want to reach with ads is following the Red Cup feed (@redcupagency). …

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