Startups Need to Think Bigger than One Social Channel

Look at this personality graph the Internet created for me. Now you know everything about me.


By the way, you don’t really know everything about me.

The plot, created by a startup called Five, is intrusive, funny, and maybe kind of accurate. Kind of, because it’s based only on what I post to Facebook. That’s a small slice of my reality, since I don’t use Facebook all that often. Big corporations are using information like this to market to me. If they only used this information, though, they’d be working with only a small slice of who I am. Good idea? Not really. Small slice, limited data set, limited view.

No quick judgements.

It would be nice if there were a really fast way to put people into categories, like Klout tries to, but it’s just not possible. I think the best you can do is find likeminded people who are (knowingly or unknowingly) building a culture together. That sort of research is going to take a little time, but what you learn will be richer.

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