Listen to the podcast on SoundCloud: https://soundcloud.com/redcupagency/culttech-podcast-with-marc-goldberg-of-trustmetrics
Lee Schneider: It’s the Cult/Tech Podcast, I’m Lee Schneider. Cyber security is on everyone’s mind now. We have hate sites and fake sites. What we click on matters more than ever right now. Marc Goldberg, chief executive of Trust Metrics, a brand safety planning tool, is joining me today on the podcast. He will explain what the term brand safety means and we will talk about how he is keeping an eye on the bad actors. Hey, Marc, welcome to the podcast.
Marc Goldberg: Hey, thanks for having me, Lee.
Lee: So you’re a brand safety guy, it looks like your time has come, given the state of the online world. First of all, tell us what brand safety means.
Marc: Brand safety is when advertisers really want to run in safe environments and make sure that their ads are seen in environments that are representative of what their brands, integrity and brand promises. What we have seen offline and online, that, you know, when advertisers are running …