By Patrick Foster
Are you fresh out of content ideas? Feeling exhausted and uninspired by your current content strategy? Maybe it’s because you haven’t done anything new in awhile…
As a business it’s important to experiment with different content formats and types on a regular basis to avoid getting content fatigue (and boring your audience to tears).
Use these content experimentation ideas to help you get out of your content rut.
Don’t leave it all to the content creators
Great content marketers know that they don’t know everything. Every business that is stuck in a content stalemate needs to zoom out and get more people involved. Content creators need help from business stakeholders and other departments in order to harness internal stories and unearth hidden content gems.
Content teams need to interview senior management teams on a regular basis in order to obtain insight into leadership and current industry challenges. Internal expert interviews are a great way to discover emerging industry trends, and will help brands create exciting, thought-leadership content pieces. Busy executives can be hard to pin down, …