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Amy Zhou: Welcome to the Brandboom Podcast where we discuss trends and share tips and stories from the savviest retail brands. My guest today as Nicolas Cole Mather. So he goes by the name of Cole. I’m just gonna keep calling him Cole for the rest of the podcast. He’s an expert on branding and marketing to, specifically, Generation Z. And he’s an amazing, prolific writer with more than 200 columns for Inc. Magazine alone. Cole, I’m super excited to have you here. Welcome to the podcast.
[00:00:28] Nicholas Cole Mather: Thanks for having me. I really appreciate it.
[00:00:30] Amy: So Cole, I’ve been reading a lot of your columns and your pieces and you’ve written a lot about how people feel about millennials in general, and how they’ve undoubtedly changed the perception of the workforce culture from Big Fortune 500 companies to every little startup out there. But in your point of view, before we go into Gen Z, how do you think millennials have actually changed their expectations of …