Written by Maria Harutyunyan
According to recent statistics, 112 million Americans have listened to a podcast in 2017. From a marketer’s point of view, this is a huge number of people doing a certain activity.
Reading takes effort. A video tutorial still requires time and commitment. But audio doesn’t. You can listen to an audiobook or podcasts while walking a dog, waiting in lines or running errands. Those are things that we do on a daily basis and as a matter of fact, most of our time is spent on them. So, the point is that through podcasts you can reach your target market not only when they have time to scroll through Facebook but also during their spare time.
Let’s look at some tips and tricks that will help you create a podcast that will bring you clients.
Add Text to Your Podcast
“Wait a second, didn’t you just say that people are too idle to read.” I am not taking my words back, they are but search engines are not. Don’t forget your SEO strategy, accompany podcasts …