When you’re planning to launch your small business, it’s crucial to reach as many people as possible without wasting a fortune. Releasing podcasts is one of the most efficient and practical ways to spread the word about your business. You only need two things to start making your own podcasts: a social media page and a mobile phone. So, here are some tips that can help you reach as many listeners as possible. 

Written by Liam Collins

Making a monthly podcast plan

When you decide to educate people and promote your business via podcasts, you need to make a monthly plan. You should ask yourself how many podcasts a month will suffice to raise people’s interest in your business. 

If you release only one or two podcasts a month, you might not be able to retain consistency. What’s more, your first listeners won’t develop the habit of subscribing to your channel. 

Conversely, overdoing with podcasts can lead to hyperproduction, which will affect the quality of your work. It takes time to master recording techniques, choose the right topics, and learn how to promote your podcasts. 

When you take all these aspects into consideration, one podcast per week is the right measure for the initial stage of your podcast quest. As you keep improving, you might try increasing this number to two releases a week. 

Choosing relevant topics

This part of your podcast plan is extremely important. If you choose the right topics, you’ll quickly generate many followers and leads. In turn, you’ll increase your chances of converting some of these followers into your customers or business partners. 

For starters, search the Web with a few keywords to get the idea of what other similar businesses do. 

For example, if you’re a marketing business, you can type in something like “the history of guerilla marketing podcast”. Since guerilla marketing is a rich source of original ideas, you can talk about dozens of different examples from the present and the past. 

Moreover, when you find an interesting topic that hasn’t been used a lot in podcasts, you can make several episodes about that theme. Even if some topics that you’d like to cover in your podcasts have been used many times, don’t give up on it. Perhaps you can give it a different flair and make it popular with your audience. 

Finally, you can ask your followers in social media about their interests. Most of them are people related to your field of work. So, they might give you some original ideas regarding the titles of your first few topics. 

Uploading the episodes to the Web

Once you’ve created your first podcast in accordance with production best practices, it’s time to release it.  You can make your podcasts available to listeners in many ways. 

For starters, you can simply upload your video to YouTube. This is a practical choice because you can then easily include this URL on your own website or publish it on social media. 

Still, be aware that ordinary YouTube accounts can’t post videos longer than 15 minutes. But that might just be enough for your first few podcasts. 

Furthermore, you can create an account on SoundCloud and upload your podcast to this network. Here you can choose your country and the language of the podcast to narrow down the target audience. 

As a free user, you can upload up to 180 minutes of recorded material to this platform. This is just enough for the beginning, to see whether your podcast has met your expectations. 

Also, as explained by a Houston web application development team, you can upload your podcasts to Google Play or the App Store. That way, it will become available to millions of users of these two platforms.  Simplecast, Art19, and libsyn are also good choices. Check out them all and see which is easiest for you to use. They will all do what you need — publish your podcast and syndicate it via RSS.

Finally, it’s possible to integrate a podcast on a WordPress website, as well. 

So, do your homework and learn more about all these possibilities and how they fit into your business plan.

Inviting your listeners to join you

The last step in attracting the audience to your podcasts is to call them to action. Let’s say that you’ve uploaded your first podcast to one of the online places recommended in the previous paragraph.  Now you need to share the link to this initial episode via all your social media profiles. 

If you’re aiming more at a young international audience, Instagram should be your first pick. Make sure to accompany your podcast posts with proper images and hashtags. This will target a wider audience and increase your chances of being heard by millions of listeners. 

On the other hand, businesses that focus on middle-aged or older audiences can get most benefits from Facebook. If you embed this podcast on your website or your blog, invite your listeners to leave their comments below the link. These insights will help you additionally adapt your podcasts to your audience. 

Finally, allow the listeners to download the podcast, as well. Many people like to listen to such materials when they’re driving their cars or traveling to work.

By doing so, you’ll aim at an even wider audience of potential listeners. 


People thought that the development of the Internet would kill both the radio and that kind of broadcasting. What happened is that the growth of the Web has increased the popularity of listening media.  So, today you can listen to any radio station in the world via the Internet. What’s more, you can download and create any sort of podcasts.  They can help you discuss the topics you like in an original way and promote your business at the same time. 

We hope that the tips presented in this article will help you launch your podcast campaign in a successful and lucrative way.

About the author

Liam Collins is a tech pundit and web enthusiast working at He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

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