FutureFood is a podcast and multi-media project with an innovative home base: It has its own specially designed microsite.

futurefood.fm demonstrates the power of showcasing a podcast differently. Listeners can listen by clicking on an audio file; readers can check out complete transcripts; and people who want to do both can read through the transcript and click on specially-marked sections to hear that part of the podcast. The site also features deep-dive articles addressing issues discussed in the podcast.

Engagement Channels

We’ve discovered that people enjoy podcasts in different ways. Some like to listen at their desk, others like to listen on the go. Some like to listen using a mobile device like a phone. The key to capturing an audience is to make your podcast available on as many platforms as possible, and make it accessible in many formats. Currently, the Future Food podcast format is a series of audio episodes running from 20-30 minutes. One of our most popular promotion tools is Instagram, particularly when we produce short-form videos about the podcast. We research hashtags and use them to help our audience discover us. When the show returns to production it will add a video element. We will be producing on location promos.

Apps Used

The FutureFood microsite is a WordPress site that has been customized to showcase the podcast. We also added the capability of reading through transcripts and clicking on sections you’d like to hear. We use apps like RINGR and Squadcast to do our remote interviews. We edit in ProTools, Premiere, and Logic Pro. Our transcripts are produced with Speechpad, Descript, and Trint. Speechpad is a human transcription service — there is a person at the other end transcribing the audio file. But Descript and Trint are very possibly the future of audio transcription. They are AI services — a machine is on the other end, using artificial intelligence to recognize words and phrases and create an accurate written transcript. The Future of Food podcast is posted on PodBean, iTunes, Stitcher, TuneIn, and Google Play. Future episodes will also be posted on Simplecast.

More Info about FutureFood

Food and technology are rapidly changing. From restaurant technology, to robots on the farm, to innovative ways of producing food such as farming crickets and growing seaweed, it’s a safe bet that within the next decade the way we eat, and how we buy food will significantly change. Startup founders are seeking to disrupt food delivery. Activists are campaigning for food justice. There are many stories to tell, and the Future of Food project covers them.

It starts with podcasting. We have produced the first ten episodes of the Future of Food podcast with a focus on activists. The next ten episodes will focus on chefs and food trucks. Each episode shows a different method of story gathering. There are one-on-one interviews, remote recording in studios, and location recording in the field. The podcast episodes emphasize storytelling, whether they are simple one-on-one interviews or have a complex sound design.

Each podcast is posted with detailed show notes and a complete transcript with special features. We’ve discovered that some people are podcast listeners, while others prefer to read transcripts. Some listen all the way through, while others only read parts of the transcript they like. The FutureFood microsite permits our audiences to do both. The transcripts posted on the site have play buttons embedded through them. When the reader clicks the button, they hear that section of the podcast.

We support our podcast media by commissioning articles on related topics, often by noted experts in food policy and food tech. These deep dive articles are part of the culture that we are creating around the project. The idea is that the visitor to the microsite can get a complete experience of food, activism, and tech, choosing to read articles, listen to podcasts, or mix it all together.

The materials posted on FutureFood will become part of an eBook to be published by Red Cup in 2019.