This book was produced by Red Cup in paperback, eBook, and audiobook editions. It is available on Amazon,, and Smashwords. When it was released, it was an Amazon #1 bestseller. 

The world's most successful startups all share one quality: Their journey to becoming known by many people started with being known by a passionate few. In this book, you'll learn how to recognize and grow your startup culture, when to take the steps you need to grow your community, what engagement tools and techniques build community, and how to combine your culture and community into an engine to attract and retain users. You will learn the secrets of connecting with early adopters who later become your most devoted customers. Part One of the book is foundational, clarifying the concepts you need to recognize, develop, and spread your company culture. Part Two is a step-by-step guide to turning your first hundred users into a thousand true fans.