Lee Schneider: podcast producer, digital media expert, author, and university instructor specializing in podcasting and short-form video media.


Lee Schneider is a writer, podcast producer, public speaker, and the owner and founder of Red Cup Agency. Red Cup is a digital publishing agency specializing in podcast production and ebook publishing. Red Cup’s client base includes Fortune 500 companies innovating in tech consulting, fitness, and employment. Red Cup has worked with education tech companies, pioneers in wellness and fitness, food tech, and publishing.  The company  manages book launches and promotion campaigns for authors.   Red Cup produces media for the FutureX Podcast Network.

The company was founded in 2010. The “red cup” in the name comes from Mr. Schneider’s mother Jane, who was a sculptor. Before she started any new project, she drank from a red cup. The image has always symbolized the creative nature of the company. Mr. Schneider is on Twitter as @docuguy. He writes for Medium. His personal blog, a diary of creative work, is called 500 Words.

He is an instructor for USC, teaching a popular online course about media, marketing, and entrepreneurial thinking. He has taught marketing courses for General Assembly in Santa Monica, CA.

Mr. Schneider was the founder of Digital Fundraising School, an online school that offered crowdfunding classes to entrepreneurs, media makers and tech startups. He was the founder of DocuCinema, a media production company. He was a co-creative director of The Shelter Media Project, a multi-media chronicle of the design for good movement in architecture.

He has written, produced, directed and edited documentaries for The History Channel, Discovery Health Channel, The Learning Channel, Bravo, Food Network, Court TV, ReelzChannel, A&E and many corporate clients. He started his career as a freelance writer at Good Morning America and was a producer at Fox and Dateline NBC. While still in college, he wrote for The Fort Worth Star-Telegram, as a general assignment reporter. He is married and has three children.

View a detailed career history on LinkedIn.

Fun fact: He was a writer on the iconic cartoon series ThunderCats.


ACE YOUR EBOOK Smashwords edition and Kindle Edition, published in 2017.

The Angel Playbook: An Essential Guide for Entrepreneurs and Angel Investors.  Amazon Kindle edition and audiobook published in 2017.

Powerful Online Message Delivery: Free and Low-Cost Platforms for Creative Companies and Individuals. Amazon Kindle Edition 2016.

Chronicle of a Startup Town: Los Angeles. Amazon Kindle edition published 2015. Paperback edition released in 2016. Smashwords edition 2017.

Be More Popular: Culture Building For Startups.  Amazon. Kindle edition published 2014. Paperback edition published 2015. Audiobook edition published 2016. Smashwords edition 2017.

Amazon Author page.

Selected articles posted in Techli

How to Pitch Your Startup: Advice from an Angel

ThinkCERCA:  How to Get Ed-Tech Startup Traction

Los Angeles: Dawn of a Startup Town

The LA Startup Ecosystem is Different

Selected articles posted in Medium

AI Is Scary or Awesome, Depending on Where You Stand

I’m Launching a Futurist Podcast Network

Everything I Do Is a Case Study

Marketing in the Age of GDPR

Why Compete When You Can Cooperate for the Win?

Missing From Your To-Do List: Solve the Problem of Human Survival

When the Information Age Was Young and Innocent

Social Narrative Mastery

Are Students Renting or Owning Their Education

Bloated: Food Tech Goes Over the Edge

Writing Practices

News Bias and News Ecosystems

Focus and Flow in Startups

Get Inside the Mind of an Angel Investor

Why Be a Storyteller? 

Why Science Needs Help Talking About Itself

Magazines and YouTube, Story and Image

Selected articles posted in Huffpost

Why Start Your Own Podcast? 

Designing with the Other 90%

Participatory Design in Detroit Heals a Neighborhood

Building Change One Brick at a Time in Haiti, China and Indonesia

Putting My Head in the Tiger’s Mouth

Married to a Holy Vibe Chick

What is Natural Wine?

Curry Stone Design Prize: Design With a Mission

Selected Articles and Press about Lee Schneider

4 characteristics that have come to define LA tech, by Patrick Hechinger, Built in Los Angeles

Lee Schneider: How Los Angeles Became a Startup Town, by Ben Kuo, SoCALTECH

Starting Up and Starting Over, by Noah Smith, SMASHD – quoted

NYC Offers Classes on How to Kickstart Your Kickstarter, by Gena Hymowech Village Voice – quoted

Public Interest Design blog writing about Lee Schneider media presentation.

Traveling Fast and Light with Repurposed Journalist Lee Schneider
The Repurposed Journalist

Should Entrepreneurs Go to College?
Transcription of podcast interview on Startupbros.com

Workshops and Webinars

Moderator, lead panel at Digital Hollywood Podcast Forum. Podcasting In Hollywood: Leadership in the Industry.
Digital Fundraising School – online conferences and crowdfunding classes
How to Publish Your Book on Amazon: An Indie Publishing Guide – BigMarker
How to Tell A Story Online – Talk for photographers who want to expand their portfolio into video
Secrets of Social Media – Public Architecture
Digital Storytelling for Design Activists – Architecture for Humanity
Designing Media for Social Change –  University of Minnesota, College of Design
Digital Storytelling – University of Minnesota, College of Design

Courses, Classes, and Talks

USC School of Architecture, member of the faculty.  Course: Visual Storytelling and Entrepreneurship in Media

Going Hollywood: Get Your Podcast Optioned by a Network or Studio – Moderator – Outlier Podcast Festival LA

Fiction Storytelling: Acting, Directing, and Writing the Audio Drama – Moderator – Outlier Podcast Festival LA

What’s the Worst that Can Happen in AI – panelist – Outlier Podcast Festival Austin

How to Build a Loyal Online Community for your Startup– General Assembly

How to Write a Pitch to Bloggers and Journalists – General Assembly

Launch Your Crowdfunding Video with Your iPhone or Smartphone – General Assembly

Online Marketing Analytics  – General Assembly

Capital Idea: Getting Started with Crowdfunding – General Assembly

Design Open Mic:  Shelter:connect.  Lee Schneider and Richard Neill discussing design activism at Architecture for Humanity in San Francisco

Panel Moderator – Start, Sustain, and Get Paid for Your Podcast, Village Workspaces

USC School of Architecture – Lecture and Presentation about Design Activism

Panel Moderator – San Francisco Green Film Festival – Activist Architecture

Panelist – Design for Good, Room & Board, Culver City

Presenter – Using LinkedIn – Santa Monica Chamber of Commerce

Radio Interviews

wSRadio- Find a Low Friction, Organic Path to Content and Social Media Channels

Lee Schneider, founder of Red Cup Agency, shares his thoughts and insights on Using Social Media, Creating Content and Understanding Your Market. Lee is also the author of “Be More Popular: Culture-Building for Startups,” an Amazon #1 Bestseller in the Startups category, as well as “Chronicle of a Startup Town: Los Angeles.”

Podcast Interviews

The Stand Out Now! Podcast. Don’t Ignore Public Speaking to Attract Clients

Hipcast: The Narrative Approach to Branding

Approachable Architect Podcast: Guest Lee Schneider speaking about his work as the director of the Shelter movie

‘Smart Marketing for Small Business‘ is a weekly podcast on blogtalkradio.com conducted by Leslie Wolff, CEO of Smart Marketing Group. As the third guest in the lineup, Lee Schneider talks about engaging with prospective clients using MailChimp or Constant Contact and also discusses the value of blogging.

Driving Your Marketing. Guest Lee Schneider speaks about why your business might not need to be on Facebook

beGlobal Podcast – interviewer 12 episodes
TechSmart Podcast – interviewer 25 episodes
Cult/Tech Podcast – interviewer – 39 episodes

Social Media Channels

Red Cup Agency on Twitter: http://twitter.com/redcupagency 2.9K followers

Lee Schneider on Twitter: http://twitter.com/docuguy  8.7K followers

Lee Schneider on Medium http://medium.com/@docuguy 1.7K followers

Lee Schneider’s Facebook Author Page: https://www.facebook.com/lee.schneider.author

Selected Media Releases by Red Cup Agency

Rebel Girls Book Hits a Million Dollars in Funding
The most successful original book in crowdfunding history.

UnSit’s #Walkie Award Honors John Ratey
John Ratey’s discussion of walking at work for health.

UnSit’s #Walkie Honors Diana Nyad for Innovation
Diana Nyad contributes to the walking movement.

Matt Wenk, Celebrated Chief Winemaker At Two Hands In Australia, Will Focus On His Private Label, Smidge Wines
Matt Wenk officially launches Smidge Wines.

TBWA/Chiat/Day Hosts Lars Topelmann Sticker Exhibit
Our client Lars Topelmann Photography is featured in an exhibit at an ad agency

Red Cup Agency and Organic Wine Exchange Leading Education Campaign about Natural Wine

Red Cup Agency to lead online campaign for Childless Mothers Adopt

Cover Oregon Makes Health Care Choices Accessible
Our client Lars Topelmann Photography photographs a health care campaign

Announcing the Release of Magic Dirt from Smidge Wines
Our client Smidge Wines announces a new release

Real Food Daily is the Nature’s Plate People’s Choice Winner in Los Angeles
Our client Real Food Daily wins the Nature’s Plate People’s Choice Award

World Renowned Wildlife Photographer Launches New Online Portfolio
Our Client BigAnimals Expeditions launches a new portfolio

Expedition Leader Amos Nachoum Leads Adventure in Antarctica
Our client BigAnimals Expeditions leads an expedition

Reach for Me reaches Netflix and Amazon on September 13th, 2011



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