In the digital world, a business without an effective and efficient marketing strategy is virtually non-existent. With goods and services of every kind offered by thousands of competitors in the increasingly saturated marketplace, start-ups as well as established brands are looking for effective ways to simplify their marketing processes, gather the necessary information to make realistic plans and goals, and hit the throttle, leaving the competition in the dust.
This is the dawn of a new age for digital marketing, as businesses are in need of smart, comprehensive tools that will allow them to cut the curb on the road to success. Researching the competition, learning what makes the consumer tick, gathering the right information regarding your online presence such as traffic and conversations all in one place, these are just some of the features the following digital marketing tools have to offer.
Without further ado, here are the top three marketing tools that help you grow your business and establish a name in the industry that resonates with the minds and hearts of your demographic.
Reportz – a comprehensive digital marketing dashboard
Making marketing reports on a regular basis is not only hard work, but it takes plenty of time you could have used to do actual business and get results. In order to pave the road to success, you need a comprehensive look at the latest metrics and the ability to compare them seamlessly to be as productive as possible.
Don’t worry, there is a solution. Reportz is a custom digital marketing dashboard that tracks your key performance indicators (KPIs) and lays out all of your relevant metrics, so that you can create reports in a matter of minutes as opposed to spending hours on end gathering information. The age of spreadsheets and countless PowerPoint presentations is over, finally.
Given the fact that the tool is completely customizable, you can easily combine various widgets in order to optimize your marketing reports and outline those metrics that are most valuable to you and your company. The best part is that you can combine an unlimited number of widgets into one comprehensive report, and even create your own widgets that will gather data from several different platforms.
The Reportz tool boasts a smart, seamless, and intuitive design that will help you manage your way around different metrics and options with ease. You can even choose predefined templates that might suit you particular marketing strategy, project, or campaign. The tool is also mobile-friendly, allowing you to check on your metrics and make short-notice reports on the go.
Reportz also comes in a white-label format, allowing you to conduct market research for clients behind the scene and even automate regular reporting to your clientele. This will allow your company, as well as the companies you serve, to get regular, detailed reports without having to spend any additional time or financial resources.
Ahrefs – outrank your competitors by learning from the best
Another powerful tool that is sweeping the online world with its effective research methods and seamless, functional design is Ahrefs. Ahrefs can also be integrated with Reportz and it’s geared towards supplying your marketing department with the rock-hard data it needs to make realistic plans and put them into action quickly.
In essence, the tool allows you to get valuable industry insights, learn how the best of the best do it, and combine the information with your own metrics and data to surpass the competition. The first Ahrefs tool is the Organic Search Report that lets you see the keywords your competitors are ranking for as well as just how much traffic these keywords generate. This will allow you to fill your keyword gap and take over their position on the search page.
The second tool is the Keyword Explorer, supplying you with a database of over 3 billion keywords, all neatly organized according to strength, volume, CPC, clicks, and more. You will also be able to conduct backlink research through their index of live backlinks and see where they lead – the accompanying SEO metrics will also allow you to get a better understanding of the website’s positioning.
The Content Explorer feature allows you to gather the information about relevant keywords and the content pieces around the web that have performed best in terms of awareness, shareability, the amount of backlinks, and organic search traffic. Use the Rank Tracker to track your keyword rankings on desktop and mobile. The Web Monitoring tool will allow you to set up notifications and alerts for various keywords, such as when your competitor obtains or loses a backlink, allowing you to immediately exploit any opportunity.
Dibz – build reputable links with ease and research influencer opportunities
Link building is one of the most important online actions every business should incorporate into their digital marketing strategy, yet researching various opportunities and building valuable links themselves can be a time-consuming process. There is a need for an advanced link prospecting tool that will help you research and filter only the most viable link and influencer opportunities before you engage them.
Enter, Dibz. Dibz is a tool companies have been waiting for, as it allows you to break down valuable metrics and prospects in order to create a winning plan of attack. The tool helps you achieve this by creating a bird’s eye view of your prospects and their metrics, along with managing your data intuitively. Using its signature SPAM filter, the tool will allow you to pick and choose only top-quality prospects, filtering out the irrelevant candidates.
You will also get the chance to import your best prospects to PitchBox, and thus set up and track your outreach strategy with ease. By retrieving contact information for every website you search, Dibz makes influencer filtering and acquisition infinitely easier. You will also have high freedom of customization for your search parameters and results, allowing you to fine-tune your link-building and influencer strategies. The tools is multilingual as well, which means that you will have an easier time searching for link prospects in other languages than English.
In the modern world, the success of your digital marketing campaign will define the future of your company. Fortunately, there are modern tools specifically designed to make your marketing processes easier, more realistic, and measurable, allowing you to act fast, decisively, and hit the bullseye every time. With these three tools by your side, you will have all the firepower you need to take your brand to new heights and pave the road to long-term success in the online world.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.