Written by Joel Lee
When you are a vendor in a competitive market, you need every advantage that you can get.
If you are struggling with your marketing campaign, it’s time to look at mobile marketing to strategize how it can help your B2B efforts.
While mobile is used consistently by businesses marketing directly to customers, businesses providing goods and services to other businesses are just beginning to use mobile as part of their marketing plan. When you want to reach the businesses you serve, it’s time to get a mobile strategy in place.
Businesses Are Using Mobile Devices
Whether it’s the business owner or the decision makers, businesses are using mobile devices to purchase goods and services. This means that if your website is not optimized for mobile use, you will miss out on important sales. “73% of consumers find mobile websites load times to be too slow and 74% say they will leave the site after waiting 5 seconds or more”. This statistic points out that it is vital to have a website that is optimized for mobile use, or you won’t be able to keep your business solvent.
Your Entire Marketing Campaign Is Affected
If you aren’t using mobile marketing in B2B marketing, your entire campaign will be affected. People are on mobile devices, and they are searching for your goods or services on their smartphones and tablets. When your marketing efforts don’t include mobile, there is a gaping hole in your marketing campaign that you will need to fix. You can start by optimizing your website for mobile and working with a software program that allows you to interact in an instant with your businesses on mobile devices.
Text Messaging Software Is Essential
Businesses are bombarded every day with all kinds of emails about products and services. When you use text messaging software to reach your customers, they will read your messages at a much higher rate than they will read your emails. According to Mobile Market Watch, “Text messages have a 98% open rate, while email has only a 20% open rate.” To reach your customers in a more direct and effective way, you have to send text messages.
Keep Customers Up to Date Through Mobile Messaging
Once you have a mobile software platform in place, you can keep your customers up to date on new products that are being developed, and on any new programs, you have to offer. If your business includes maintaining an appointment schedule, you can send out reminders using the text messaging service about upcoming meetings. It’s an excellent way to keep your business on the mind of those that purchase goods or services from you.
Share Marketing Content Through Mobile Devices
Like any business using mobile marketing techniques, you can share links to content you have created through texting. This is a great way to grow traffic to your website and keep your customers informed about what is going on with your business. Most businesses see success when they have a successful content campaign, but this content won’t be read if you don’t find ways to share it with your customers. By sending out text messages, you can share your content in an instant with your whole customer base.
Build Communication Using Mobile Devices
When you are texting your customers, it’s important to remember that texting is not a one-way street. You must have a strategy in place that addresses client interactions using mobile devices to ensure quality customer service. While you can reach customers instantly, they will also have access to your business in the same manner. Develop a system where you can respond to texts in a timely manner to build communication.
How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.
Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.