Written by Nika Goddard
The media and advertising sector cannot do without events. In most cases, events provide the best means or avenue for people who are engaged in shows and other activities to capture the audience they seek. The advantage of using events to connect with your audience is huge. There may not be another place for you to find a crowd of people that are interested in the particular niche you are marketing. So, it always presents an opportunity for you to ambush this crowd with the microphone and pass the message across to them through the workings of the event.
But what if you want to make a podcast of the activities that take place at an event? Do you just record the quick clips and offer it as a news or blog post or do you do a live broadcasting?
The Choice between Live Broadcasting and Offline Recording
I prefer the live broadcasting of events due to many reasons. We can argue favorably that the offline recording will allow people who do not have access to the internet the chance to listen to or read whatever you have recorded. But there are many benefits that come with live broadcasting, and in my own opinion, the benefits of live broadcasting trump that of the offline recording.
Why Live Broadcasting Is Better
- When you make a live broadcast, you enjoy the drive and energy that the green light gives. It pushes you and motivates you more. While both systems will deliver your idea to the people, live broadcasting is something that puts your face instead of your name out there.
- When you sit down and write a new article, many people know that you may have been manipulated by a lot of forces. You can remove the sensitive parts and instill some favorable angles to the story. But when you broadcast live, people trust you more. They believe you are bringing the happenings, events, and eventually, the true situation to them untainted. When they hear your voice and the activities in the background, they feel as if they are witnessing the event live. So, they trust and believe you more.
- Another advantage of broadcasting your podcast live is that it comes with a positive pressure. Here, you are not given any second chance to make things right. If you are broadcasting an event that is happening in real time, there is no pleasure of editing and streaming later. So, you must get your act right at the first instance. So, the adrenaline, excitement, animation and all will be there. It pushes you to become better all the time.
- Live audio streaming is an amazing way to increase the audience of any event, and we are talking about the traceable audience. When you record our conference, for instance, people will have the chance to attend it virtually. Here, those who would like to get involved but cannot travel to the venue will have the chance to do this.
- With live broadcasting, you can record the listening activity for the event. The data of the number of people who listen to your live broadcast is given as it happens. With this, you will know the speakers that people like to listen to more than others and the events they prefer. It could be used for some other demographics like when people prefer to listen, the most preferred events, etc.
- Lastly, the online question and answer session gives the sponsors, presenters, delegates, and organizers the chance to interact, as they follow the event through online sources.
Nika Goddard is a psychologist, writer-freelancer, traveler and just creative person, lover of world cultures, languages, food, wild spaces and urban places by nature. Part-time editor at SizzlingHot.