Manage Your Blog and Social Feeds with Calendars
Managing all your blogs and social feeds is a balancing act. But you can make it easier. Create an editorial calendar for yourself. You can start up a calendar on Google or if you use WordPress, there is a terrific plug-in that you can use to see and schedule all your upcoming posts. If you use Hootsuite, check out the Publisher view (it has a paper airplane icon) which allows you to see all pending posts in a calendar format. All those solutions share some key features: They are visual so you can see what things look like over a month’s time, and they allow for drag-and-drop, which means you can switch the schedule of posts around just by moving them.
Know What You’re Going to Write
For two years I wrote a blog called 500 Words on Thursday. It was (guess what?) five hundred words, posted each week on Thursday. Each week I rarely knew what I was going to write before I wrote it. I let each blog flow out of me. It was exhilarating, scary, and I am totally over doing it that way any more. When you’re managing content across a lot of platforms, seat of the pants doesn’t really cut it. (Although it is fun.) Now I have Google Alerts set up for topics I write and post about. I use Feedly to monitor ten thousand sources. (Not an exaggeration.) All of this creates a solid foundation for creative spontaneity.
What a Minute? Spontaneity?
Yes, exactly. Writing often and well, whether you are writing a blog, novel, Twitter post, Facebook entry, or screenplay, is all about support. To take the risks that writing requires, you need to feel safe. Same thing if you are doing a podcast, video, or making a series of images that will go to Instagram. Here’s one way to give yourself support: Whether you use Word, Evernote, a napkin, Springpad, or the back of an envelope, write up one-sentence versions of your major themes. Got a lot of them in play, let them incubate for a while, and then when you’re ready to write, see which one of them jumps out.
Ask for Help
If you’re planning an interview series on YouTube, or prepping to start up your podcast, you’ll want great interviewees. Check out these free services for help in finding people to interview. Post a free request for an interviewee on Help a Reporter Out or ProfNet. You’ll get lots of responses from experts, authors, professionals, and their publicists.