Photo by Fernando Lavin on Unsplash

By Brooke Chaplan

Cloud services are changing the way businesses and people are able to store their information. The impact these services have on podcasting can be subtle, but it is extensive. Here are just a few of the ways that cloud-based services are changing the world of technology.

Greater Versatility

The cloud has increased the amount of computing power that’s available for your use. This means that you can do more with less personal desktop computing power. You have greater capabilities when it comes to being able to create a podcast that can inspire your audience to follow you. Apps can be designed that will enable your listeners to hear your podcast from any type of medium in order to give you a wider range of people that are linked to you.

Expanded Viewing Options

As getting into and creating podcasts becomes easier, this gives more variety in the genres and content available within the podcasting field. You can diversify your efforts without having to expend a large amount of time and resources developing another set of podcasts. This gives people more options when it comes to finding something that will pique their interest. It also allows you to have more freedom in terms of creating a podcast without having to rely on sponsors to get you started.

Reduced Costs

With more storage and better computing options, you can also reduce your cost margins. There are many companies that offer a variety of cloud services, such as Amazon Web Services and Google Cloud. While Google cloud is inexpensive, you can look up how to reduce AWS costs and various other ways to get more high-quality cloud services. Reduced costs could come through the use of a service that evaluates the needs of your podcast. This gives you the greatest ability to tailor your needs to the service that you require so that you aren’t over purchasing or under purchasing. Optimizing your cloud usage lets you take advantage of all that the cloud has to offer without the high price tag.

Improved Storage Capabilities

One of the biggest complaints of podcast listeners is that they can’t go back and hear old shows. Through the use of cloud-based storage, you can make all of your old podcasts available to your listeners. This improves your opportunity of expanding your audience. They don’t have to worry about tuning in so that they don’t miss what you’re presenting. Another good thing is that it costs you less in terms of having to store all of your podcasts because they can be compressed and require less storage.

The whole point of cloud computing services is to improve your services and reduce costs. Podcasting is just another venue in which these ideas are being implemented to better serve your audience.

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at or Twitter @BrookeChaplan

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