Getting Creative to Jump Start Your New Business

by Holly Horsman

If you’re in the process of starting a new business and getting it up and running, you probably know how challenging it can initially be to gain traction.Oftentimes, it takes a lot of creativity and ingenuity, as future clients are usually looking for something they’ve never seen before. They also want to know what sets you apart from the competition. Luckily, there are many ways to promote your budding business that can really leave a lasting impression. Here are a few ways to get your business out there and start attracting customers. (By the way, if you’re looking for a book on this, check out Be More Popular: Culture-Building for Startups. It focuses on startups, but applies to any new business.)

Hop on the Technology Bandwagon

Technology has provided a bigger platform than ever for marketing businesses and you definitely want to be a part of this! Social media has the power to push your new company to tens of thousands of viewers in a short period of time. Use this to your advantage and be creative with your website design and the way you present yourself. Experiment with new approaches and ways of engaging with your audience. Update your social pages frequently, ask for customer input on new items they’d like to see and offer to send out samples to prospective customers. You aren’t going to get everything exactly right all of the time, but in this case, the world is your oyster so jump in and get connecting!

Make customers feel like family

The little things go a long way in maintaining a broad and returning customer base. They also help with referrals and raving reviews of your company. Customer excellence is going to be your best friend, especially when you actively work with the public. Remember birthdays, ask about the family vacation they just took, or inquire on the new kitty they recently adopted. Show that you care and remember them. Let your customers know you listen! Don’t be afraid to post these items on their social media pages, or “tag” them in a post on your own business page. You also would not believe how much of a difference it makes to say “thank you.” Personally thank everyone who chooses you and ask them for feedback. Be willing to implement any changes if it actually improves your business. Your customers may be the best input for making your business stand out.


Who doesn’t love free stuff? Giveaways are a perfect means of showing your future clients a sample of what they will be receiving when they choose to work with you. It shows that you’re confident offering a taste of your product or service. It also serves as a way for them to become better aquatinted with you and your mission. Think of different times you’ve received free things from a company. I have a few t-shirts I’ve won from clothing company giveaways and I never mind sharing that I won it through XYZ’s company. Giveaways don’t have to be a grand production, but they should be memorable. Today, if you think it, someone can make it. Everything from re-usable grocery bags to a cool cell phone cover can be customized. Maybe you’re having a grand opening and offering drinks for visitors. You can create unique cork coasters that have a sticker of your business info on the bottom. Another creative option is to offer visitors a goodie bag (customized of course) filled with customized pens, mouse pads, zip drives, sunglass cases, or anything else you can imagine.

Another approach for giveaways is go “one of a kind.” Book promotions often involve gifts of autographed copies of your book.

Building a business is an exciting adventure and it can be tackled in so many different ways. It’s important to use your ingenuity when perfecting your marketing model. There will always be people and information to guide you along the way to make each project uniquely your own. Ultimately, you are in control of the way your business presents itself, and how unconventional you choose to be. Almost any marketing is worth at least trying and it if the traditional means aren’t for you, get creative until you find something that fits perfectly!

About the Author:
Before writing under her own name, Holly Horsman spent many years as a ghostwriter. Holly enjoys sharing her passion for living green, home improvement, crafts, and business and marketing with other like-minded readers. Recently, Holly partnered with WIDGETCO, a company focused on eco-friendly products and conservation.