After video marketing, content marketers are turning their attention towards podcasting- the reincarnation of FM radios. Much like fashion, they were out of trend for a decent amount of time and made a comeback with minor modifications. If you are wondering whether to podcast or to upload a video on YouTube, this article comes handy with sound information on the subject.
Both of them have individual benefits over each other, but from the business point of view, podcasts are a whole new entity. Many video content creators rely heavily on attractive visuals as they bring strong viewerships. However, leading internet giants like Amazon and Google have ventured into the pro-audio space. Well, I personally recommend swinging both ways. And today, I will share some amusing reasons why you should podcast your videos and vice versa.
Audio broadcasting is the brainchild of Adam Curry and Dave Winer. Dave programmed iPodder in 2004 along with the former MTV video jockey who explored the horizons for audible content. This was followed by many improvements and took the form of present-day podcasting. They are consumed by people usually doing something else along with listening to it. They will listen to the podcast during a walk, in the subway, strolling their dogs, or while babysitting.
Market Insights: 2019 saw a staggering 750,000 active podcasts.
On a retrospective note, visual information is more captivating. The number of video content creators have nearly doubled in the past couple of years. The audio content also provides a limited scope of creativity as voice is the only form of interaction. The artists giving voice over the need to have extremely good talent, well-curated scripts, and powerful information.
Market Fact: Videos get fifty times more visibility on organic search results than plain text.
Starting a podcast is also more difficult as feedback isn’t available in the form of analytics. Monetization also poses a great concern in these situations. But, you can turn the tables by clubbing the two. Most of the videos can be converted into podcasts provided that they don’t heavily rely on graphics.
Most of us have watched behind the scenes of our popular movies or web series at least once in our lifetimes. You can create a video of your podcast recording and air it separately for promotional purposes. Many folks appreciate the information in more than one format to suit their personal convenience. As I mentioned earlier, creating respectable visual information is more expensive, so you can garner additional value by audio distribution.
You may create complementary pieces of data in the forms of gists, third party opinions, backstage diaries, personal logs from the cast, and counter-reactions.
Amazon recently started converting its ebooks into audiobooks. The search engine giant came up with Google Podcasts to tap the recently expanding market. You can also add your audio broadcasts on YouTube. To summarize the benefits of simultaneous production, watch out the below-mentioned listicle:
Get yourself listed on distribution platforms like Pocket Casts, AntennaPod or Bitlove. Also, you can use the hosting services of companies like Buzzsprout for free. Once you get started, reaching a considerable amount of listeners is a mammoth task. Hitting thousands of downloads is a time-consuming process that also needs sound expertise. Apart from the marketing costs, you also need to spend money on audio engineering, sound technicians, studio costs, and other overheads. I recommend taking advice from experts because of the complex variables in the post-production phases.
Stat Time: An average listener can go on to consume up to seven podcasts.
The above paragraph seems to be quite easy-going but the reality isn’t. You have to constantly churn out excellent information on the theme you chose for your broadcasting channel. The explanation of the subject matter is relatively tougher due to limited points of interaction. Curating audio content too faces problems like shortage of topic variety, dry spells, continuing listeners’ interest for a prolonged duration of time, monetization issues, consistency, and relevance. Narration and sound effects also sneak into the game after a certain level.
Many subjects have too descriptive literature involved. In such cases, try using animations to support the voice over. This results in visuals acting as a support mechanism instead of being the main piece of the pie. On the contrary, without the visual description, the aural narrations can act as self-sustaining elements. However, I advise you to make edits before releasing either of the versions. Small touchup jobs make a huge impact on the ground level and improve the experience of both segments. Production and distribution are two channels that shall run side by side as you don’t want to release either of the two earlier.
Altering some portions is okay, but congruence is a must when it comes to discussing the central idea at large. Including them in your RSS feed is also instrumental to get the right exposure. You can also cut down the entire episode into parts and air them separately as a flashback or best of the XYZ series of the podcast/video on the other medium. Intermeshing them is tricky but it provides tonnes of benefits for mass consumption.
I reckon that you now understand the subtle dynamics of crossing the territories on both the mediums. Primarily, reaching out to diverse user bases and tapping opportunities will drive such pursuits. But, I find that podcasting your videos and vice versa is more of creating a credible library of resources for your target mass in user-oriented formats.
Divyang Metaliya is a Business Consultant at FactoHR, an India based HR and Payroll Software solution provider. He is a creative business strategist with more than 8 years of experience.
All photos via Unsplash.
You want to be able to entertain your audience by providing them with variety. In order to do so you need to be able to interview people that may not be able to sit down with you. Remote recordings are one way to ensure that you can keep your podcast going even in a variety of circumstances. Here are some of the solutions that you can employ in order to complete your remote recordings.
Zoom is becoming increasingly popular for podcast recording, especially where interviews are involved. Because it records the audio and visual tracks separately, it’s easy to edit and compile. Many podcasters find that being able to visually record the podcast lets them note gestures and expressions, which helps to set what tone the podcast should have while editing. The sound quality is good, which makes it useful for round-table discussions and interviews with many participants.
Skype is a popular option for recording interviews and podcasts simply because it is already commonly used in business and personal settings. Skype also has better sound quality than a typical phone call, although it may have more connectivity issues. As of 2018, Skype added a way to record your calls without any third-party software. This is mono recording only, and the file will have to be saved as an mp4 that you can later convert. You could also use third-party software like TalkHelper (for PCs) or CallRecorder (for Macs).
Another option is to take advantage of business phone solutions. This will allow you to conference in as many people as you want to interview at one time. Another good thing about this type of system is that you can be anywhere and still utilize the same quality that you can expect when you’re at your home base. Often business solutions allow you to automatically record calls. This allows you to take your podcast on the road and still offer your audience the same level of quality that they expect from you all of the time. The phone option is helpful for podcasters in that you have less of a chance of losing connection as you do with skype and other options, though you may have to opt for specialized solutions to maintain sound quality.
Another podcasting option is recording your interview with an exam article recorder. This will enable you to get an interview that may be hard to schedule. Just make sure that the other party is in a quiet space so that your audio won’t be distorted. Another benefit of utilizing a recorder is that you can still edit the interview. This will allow you to remove parts that are slow or where the quality of the recording didn’t work out. Exam article recorders let you ask a question, then record the answer of your participant. You can set how much time they have to answer and how many times they can record themselves.
Many professional podcasts will also hire outside help for tape syncing. A professional can come to set up microphones, recorders, and headphones and record your remote interview. Red Cup Agency has used https://airmedia.org/ as a resource to find people who can do you tape syncs. There are plenty of options for remote podcast interviews depending on your budget, scheduling, and interview participants. Look into these options as you plan your next interview.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan]]>
When you’re hosting a podcast show, you want only what’s best for your audience. You want them to stick with you throughout the entire episode and enjoy the content you’ve prepared. Still, if you don’t do enough preparation, your entire episode might collapse. This is why it’s highly important that you write a podcast script for each of your episodes.
You may feel like you don’t need a script to run a great podcast show. While this may be true, we can assure you that your episodes would be even better if you’d have a script prepared with careful attention and dedication. If you’re not sure how to write a podcast script and structure your episodes, don’t despair. We’ve got you covered.
Let’s break down the process of writing podcast scripts and making great shows every day.
Versatility is the key to success when it comes to podcasts. You don’t want each of your episodes to be structured exactly the same as the previous one.
Depending on the topic and the message of each episode, you should create a unique structure that is suitable for that purpose.
This is why, before writing our outline, you need to answer the following questions:
This way, you would have a vague first-draft idea about your upcoming episode. For example:
This is the first step in creating a quality podcast people enjoy listening to.
Now that you have the main points defined, you can continue with the process of scripting.
After you’ve decided what the episode will cover, it’s time to put some actual ideas to words. This phase requires the following:
You need to do a quick brainstorm session, writing down anything that comes to your mind. After that, take your pick of the ideas you really like and write them down separately.
Then, go ahead and think about the way you want to arrange those ideas into a structured whole.
If we stick with the previous example, the outline could look like this:
This process will boost your creativity and help you come up with the best ideas.
Arranging your ideas in an order that makes sense to you will help you go to the next phase easier. The next phase is about writing your script with more details.
For each of the ideas you’ve selected, now you need to write the lines surrounding them.
This is a highly creative process so make sure you let loose and write things down as you go. Don’t overthink and stick to the following rules:
Naturally, you have the choice to do this phase under your own terms. Some people prefer writing down every word they plan on saying. Others like to keep their options open and improvise a little bit when they record.
Still, it’s good to have your script laid out in front of you. This will help you deliver great episodes with no trouble.
Writing the introduction and the conclusion of your show should be the last part of the process of writing your script.
This is because you need to be absolutely sure what the episode will consist of, to be able to announce it and wrap it up.
When it comes to your introduction, it needs to get the attention of your listeners:
“Hi, and welcome to “My Morning Routine”. My name is Marry Pearson, and in today’s episode, we’ll be talking about preparing easy 5-ingredient breakfasts in less than 10 minutes. Later on, we’ll be joined by a special guest who knows a thing or two around the kitchen. Stick around for more!”
The conclusion should also be concise and create the following effect:
“This is it for today’s episode. Thank you for tuning in and make sure you join us in next week’s episode of “My Morning Routine” where our favorite fitness instructor Kyle Major will be talking about morning fitness! Also, make sure you subscribe to the podcast on iTunes and join us in all of our episodes.”
Once you write these two down, you’ve got your entire script all done. All you’ve got left is to record and publish it.
Of course, there are still some details left for us to discuss, that you need to pay attention to while writing your script and recording your podcast.
To make sure your episodes are well-written and your podcast has numerous listeners, you should also think about:
Choose a jingle that reflects the tone of your podcast and stick to it in all your episodes.
These final-touch details will make your episodes even more professional and appealing to the ear of the listener.
Your podcast needs you to never stop working on self-improvement, improving your creative process, and producing better episodes. Writing a podcast script should be a part of your regular routine that will help you do better each time.
Use the advice above to create helpful podcast scripts that will skyrocket your podcast.
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at WowGrade.]]>
Starting a podcast to promote your business isn’t that hard and almost anyone can do it. You just need some tech equipment and know-how to get started.
Finding an audience, if you have any experience with marketing, shouldn’t be that hard also. According to these stats, more than 50% of the US population has listened to a podcast at least once and more than 20% listens to a podcast every week. You don’t even have to invest any money in promotion. Instead, you can focus on search engine optimization and let the audience find you.
The content you put out, however, can be a challenge for business owners who aren’t used to looking at the world through the eyes of a content creator.
That’s why I’d like to share some ideas on what you can talk about in your podcast. Every one of those topics can be a standalone episode or a series where you discuss the topic from different angles. With different guests, if possible.
We all make mistakes, right? Nobody is immune to that.
You can easily use that fact to your advantage as a content creator.
First of all, if everybody does it, there’s nothing to be ashamed of. You’re marketing to grown-ups, not school kids. They’re not expecting you (or anyone) to be perfect and they’re not going to mock your failed attempts.
Also, have you ever heard about F**kup Nights? It’s a global movement of people who gather to share the stories of their personal and business failures.
Since everyone makes mistakes, those stories are very relatable. They make you more vulnerable, more human, and more approachable.
But what kinds of mistakes you should talk about?
It can be anything from your marketing campaigns that went nowhere to your hiring process that selected for wrong traits. And if you want those episodes to be super-effective, take the lessons you’ve learned and turn them into lessons that are universally applicable.
It’s true that mistakes are relatable and can help you connect with the audience.
But on the other hand, you mustn’t talk only about them. After all, you’re a business owner who helps others solve their problems. You’re not just a podcast host who wants to build an audience.
So you have to talk about your achievements, too.
Just be careful not to cross the line between sharing achievements and being self-aggrandizing. Nobody wants to listen to (another) business owner talking about himself and his business in superlatives.
That’s why it’s best to be specific when talking about achievements.
Talk about a particular client you had success with. Or bring your best hire as a guest and try to dissect what makes her a good hire and what makes a good hire in general.
Even if you’re not a marketing agency, you can talk about marketing.
That kind of content wouldn’t be directed to your potential clients like #2. Instead, it would be interesting to other business owners in your niche who can learn something from your experience.
Getting clients is just one part of a successful business. On the other hand, you need to establish partner relationships with other businesses to which you can outsource some tasks or get help in any other way.
If you’ve started using some advanced marketing tactic, share the details. Ask your audience for opinion.
Later you can use the results you’ve got to make another episode about a mistake or an achievement.
Just like the episodes about marketing, the episodes about technology would be directed to relationship building more than to lead generation.
There you can share the details about the tech stack that you use, for example, about your CRM or any other kind of software.
Or you can share some tips for using that stack to show-off your tech-savviness.
Bonus tip: if you’re going to praise some software provider in your podcast, you may as well get an affiliate link to promote it and earn some cash for those who sign up through that link.
As a general rule of thumb, you can always ask yourself: what would I talk about with my prospect or business partner if we were sitting in a pub?
And there you go.
Everything that is not politically incorrect or simply rude can become a topic for your podcast.
You can share amusing stories about the first few years in business, some ingenious tips for guerilla marketing or handling the technical complexity of modern business…
Or whatever you like because, after all, it’s your show!
Frank Evans is a freelance writer working with Flow20, a digital marketing agency from London. When he’s not writing, you can find him on a long walk with his dog or on camping with his girlfriend.]]>
Image Source: Pixabay
SEO or search engine optimization is about content and website optimization to achieve better search engine rankings and higher traffic. Many read tons of articles and books to create an effective SEO strategy for their websites and content. But, this is not always the case when you are keeping up with your work schedule, so, how would you get the best SEO tips then without being able to read about it.
Podcasts are pre-recorded audio media that can help you get all the necessary tricks and tips from experts at SEO. There are many such podcasts to binge on, but we will focus on the top ten podcasts which would help you master your SEO.
Before we start, let us look at the popularity of podcasts over the years. Podcasts are so popular that 82.4% of people worldwide listen to podcasts for more than 7 hours per week. In the new age digital transformation, Social Media is often considered to have the most considerable influence over people, but 59% of people are spending more time on podcast listening than on Social Media. So, yes! We can say that podcast has been a popular platform for many and even an advertising platform for businesses.
Image Source: Experts on the Wire Podcast
There are podcasts from several experts on different topics, and these experts like Barry Schwartz, Izzi Smith, Tim Soulo, Garret French, and others. From link building techniques to tricks and tips to increase the traffic on websites, and from organic traffic to keyword prowess, everything has been so well scripted in these podcasts that you are sure to marvel at them.
Image Source: SEO 101
The podcasts hosted by Ross Dunn and John Carcutt also features other experts of SEO and marketing related topics. There several Podcasts that offer insights on Google Search Engine Console, its features, and all the necessary updates introduced by Google. They also focus on other SEO related products provided by Google and offer some great tips to achieve SEO.
The podcast channel also focuses on the different algorithms employed by Google crawlers and how to optimize your content based on these algorithms. The podcasts on local SEO and ranking Flux has been comprehensive and in-depth. If you are looking for an SEO-based Podcast channel to add to your list, be sure to list it.
Image Source: Duct Tape Marketing
Decade-old podcast channel has been active on topics related to marketing and SEO. Most of the Podcasts are focused on marketing insights and marketing strategies. There are specific podcasts for small businesses and Social Media marketing. Its all-star expert team of podcast hosts includes the likes of Michael Hyatt, Robert Cialdini, Sally Hogshead, Carson Tate, and others.
Podcast channel also produces different podcasts on the importance of meditation, recruitment tricks, growth hacks for businesses, and other such topics not relevant directly to the marketing and SEO. The channel has a massive archive of podcasts about many subjects, such as by several experts for you to binge on!
Image Source: Webcology
A podcast that concentrates on the SEO tools, Google tools, and other tricks to optimize your content and marketing strategy for high rankings and traffic. Started by Jim Hedger and Dave Davies, the two web marketers, the podcast channel has an extensive library of podcasts and audio interviews with SEO experts.
The focus of podcasts on all the latest updates and news around Google Ads and other search engines is quite enlightening, and it also focuses on the adverse effects of Google’s crawling results and Google’s bias to some top sites.
Image Source: The In Search SEO Podcast
Considered as one of the most insightful and entertaining podcasts in the podcast community, this is an excellent channel to get all the latest data, news, and buzz from the SEO industry. It also focuses on a variety of subjects like content marketing, branding, SEO automation, and many other topics.
This channel, too, has an extensive library of podcasts by its parent company. It also focuses on web development components and tricks to optimize mobile app development for better SEO. There are podcasts on PPC, CTA, and other such Google Ads topics.
Image Source: Noah Kagan Presents
The podcast channel has a reputation for producing unique podcasts focusing on the fun part of SEO and marketing. Podcasts on SEO strategies and tactics in a particular style have been the prime focus of this channel, and there have been several podcasts on SEO topics and expert interviews on the channel. If you are bored by that hush of the SEO and marketing strategies, listen to this podcast and get a no-fuss idea about SEO.
Image Source: SEO Podcast Unknown Secrets of Internet Marketing
If you are looking to optimize your SEO through online marketing strategies, then this podcast has all the answers that you need. Chris and Matt have been producing insightful and exciting podcasts featuring experts and peers of SEO based internet marketing and other online marketing strategies.
Image Source: Marketing School with Neil Patel & Eric Siu
This list is incomplete without the mention of this podcast. This has been a remarkable channel for all your SEO analysis and simple tips on SEO strategies, PPC marketing, Google Ads structure, CPC budgeting, Keyword bidding, and many other essential topics. Both the hosts are known for their expertise in the SEO industry, and the same is shared through their podcasts.
Image Source: Search Engine Nerds
A revamped podcast channel of the name Marketing Nerds, this channel has been producing excellent podcasts on different topics related to SEO from all the search domains, whether it is local, international, or national. It has brought insights and helpful tricks from influencers like Jay Baer, Frances Donegan-Ryan, Eric Enge, and many more. Other topics that it concentrates on are mobile search, voice search, search tools, and analytics.
Image Source: The Chelsea Krost Show
One of the most influential host on influencer marketing, Chelsea has been breathtakingly insightful and an excellent mentor, when it comes to deciphering the millennial market for your business. She has produced several podcasts on the millennials and interviews with millennial entrepreneurs. If you want to market your products to Millennials, you got to listen to her!
Conclusion: As you gaze over this list, you will find different podcasts, directly or indirectly, connected to the SEO realm. These podcasts are like commandments that can help you master the SEO life. Each of them has been quite successful and feature industry experts on the subject. With the emerging SEO pressures and Google’s stricter regulations, keeping up with the trends is essential, and these podcasts will help you gain that. So, start podcasting to rule the SEO!
Manoj Rupareliya is an online marketing expert and blogger. He is an experienced writer with expertise in the field of technology, blockchain, crypto, AI, Digital Marketing, and SEO. All the blogs he writes are aimed at providing credible help and insights for readers who want to stay updated all the time.
Linkedin | Twitter]]>
Podcasts have become a very popular form of content these days. Consumers are generally not reading long articles. Video and podcasts are more attractive. Listening to podcast content is also much more convenient, especially since you go about your business and daily activities while listening to something that interests you.
However, just like with any other content, having a podcast doesn’t necessarily mean your listeners will stick around. You’ll have to make an effort to retain them. That includes making your podcast relevant, to begin with, entertaining, educational and informative.
If you don’t give your audience a good reason to stay, you can be sure they won’t. On the other hand, if you can make them engaged, you can expect your audience to grow, especially thanks to the referrals and word-of-mouth recommendations, aside from using various marketing strategies to get the word out and grow your audience. With that in mind, here are a few ways to retain your podcast listeners.
Podcasts usually have a theme. They are focused on certain topics that are relevant to the target audience in the same way blogs are. However, instead of writing about these topics, you have to narrate whatever it’s you want to say to your audience but it needs to be conducted in an engaging way.
Otherwise, your audience will simply get frustrated and they’ll leave. That’s why the narrative structure of your podcast needs to be well-designed. For instance, the entire podcast can have a specific theme but every session or episode is a different story.
That said, you have to focus on other elements that will retain your listeners. That includes remaining consistent, maintaining the quality and ensuring your listeners will want to come back for more. If you don’t ensure these factors are well-thought of, your listeners will get bored and they won’t be coming back week after week.
Providing your listeners with what they need and meeting their expectations is normally enough to make them stay. However, it never hurts to make an extra effort or to go that extra mile to ensure their retention. For example, surprise your listeners by sending each of them a holiday greeting card.
Companies, such as PostcardMania, for instance, can help you with the preparations for such an effort, especially if you have a larger audience. It might seem like a small thing to do but it can go a long way in engaging your listeners and encouraging them to stay.
You can think of other incentives as well, as long as it makes your audience happy. For instance, create a contest and reward the fastest answers. You don’t have to reward just the right answers but the most creative ones, as well. This will get your audience going for sure.
No matter how good your podcast is, eventually it will become dull and monotonous if you don’t include some creativity and innovation. The same can happen with any kind of content. That said, twist things around a bit and create exclusive episodes for your podcast.
As an example, you can bring in guest podcasters, celebrities and other key figures relevant to your niche for a special episode. You can also change the topic a bit if some relevant news comes up. Something out of the ordinary every now and then is certain to re engage the interest among your target audience and it never hurts to experiment sometimes.
Another way to ensure your audience will keep listening is to get them involved in your podcast. Regular Q&A sessions work well on such occasions but not everyone will get their chance to ask their questions or get their answers.
Therefore, get a bit creative about it. For example, create a unique topic for your podcast and ask your audience to submit their experiences, if any. Then create episodes where you’ll narrate these experiences to others. Again, it’s a bit out of the ordinary, but it can surely work its magic and engage your audience further.
Now we come to the main issue that content in general faces nowadays, which is its format. Content can be of top-quality and the most engaging thing you’ve ever created but people will avoid it because it’s not the format they prefer. That said, not everyone is fond of podcasts but they’d like to consume your content nonetheless.
So how do you make them stay then? Simply put, consider repurposing your podcast. It can be turned into a video for those who prefer to watch. What’s more, you can create a series of blog posts for those who prefer to read. After all, it’s not just about having a growing audience; it’s also about retaining them and if repurposing content can ensure that, then, by all means, go for it.
Ensuring your listeners will come back can be a daunting task, especially since it doesn’t take much for today’s consumers to lose interest in almost anything. That’s why you must keep making an effort to make your podcast relevant and give a good reason for your audience to come back for more.
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight into the marketing industry based on both practice and theory.]]>
Description: It’s important to understand that a podcast should be part of your business and part of a business mode and it requires special professional equipment to interest the audience.
Podcasting has never been more popular, and it’s not too late to join and start your own. But before you do this, make sure that you have the appropriate settings and the necessary items of podcast equipment.
Today, you won’t interest an audience with poor-quality podcast, and therefore you need to carefully select the necessary equipment. So, what is the best podcast kit? The list of all necessary tools is below:
As in the case of video blogging, for a podcast, you must acquire good equipment for recording high-quality sound. In reality, the process is as simple as to play UK mobile casinos.
The easiest way is to buy a USB microphone. Firstly, it is quite inexpensive. Secondly, you do not need a USB interface or a USB audio card in order to connect a microphone to a computer. Thirdly, it is a compact setup that allows you to be mobile. Most models of USB microphones will give you sound many times better than a smartphone with a headset. And it’s better to splurge once, but have a decent microphone for voice recording. In the future, you can decide whether you need to develop or if such equipment is enough to create a podcast.
If you seriously decided to make a podcast with very high-quality sound, then you should think about buying a good XLR microphone. Their main difference from USB microphones is that they do not have built-in sound cards and for recording you will need additional equipment. The minimum set includes a microphone and a sound card with USB output. If you decide to dwell on a dynamic microphone, then you will most likely need a preamp as well.
If you speak confidently in public or read a pre-prepared script, you can avoid editing the resulting audio recording. However, editing audio can improve the quality of the podcast.
Ideally, audio editing software should support multiple tracks, including a compressor and equalizer, and have basic automation tools. The following software meets these requirements:
GarageBand is a music or podcast creation tool developed by Apple. Allows you to export projects to your iTunes library, SoundCloud or Apple Music. The skills that you can get when working with this solution will come in handy if you need to switch to the professional Logic Pro software.
CakeWalk for Windows – this is a digital sound workstation. Users note that the system is well suited for beginners. It has flexible capabilities for changing and correcting audio material: multi-channel recording, dual-precision audio processing, stereo effects.
Also note that Audacity is a popular option among beginner podcasters. This is not a full DAW, so it is suitable only for primitive audio processing. In general, there is no need to use paid programs, but according to Jason Snell, professional software will increase the productivity of work on the material.
Cubase is one of the best sound programs that are popular among professional musicians it is not included into the list of podcast equipment for beginners.
Most often, Audacity is recommended for recording podcasts because it is free and offers a user-friendly interface.
1. Choose a topic that will be interesting to you for more than a year.
2. Do not narrow the topic. It is important to cover several topics in order to test everything and understand the interests of the audience.
3. Release more than three issues. Choose how often you’ll release your podcast, and stick to that commitment.
4. Do not worry about buying professional podcast equipment. It is better to rent, so that at first you concentrate on the content. The technique is secondary.
5. Think about distribution right at the start of the journey. Decide through which channels you will distribute your releases.
Thomas Glare knows everything about podcasts and how to attract the audience to this or that topic. Many beginners, who followed his advice concerning the equipment to choose for podcasting became popular and managed to monetize their channels. Thomas is always ready to help everyone who wants to try himself in podcasting.]]>
Podcasts are one of the most popular media forms which have a goal to educate, entertain or raise awareness. They can cover a multitude of topics such as cinema, sports, gaming, technology, and people listen to them while commuting to work, doing routine tasks, brushing their teeth in the morning, getting ready for classes…The options within the world of podcasts are numerous but only if you know how to attract your audience. With that in mind, here are a few pieces of advice on how to use SEO to your advantage.
Although your podcast is an audio file, you would be wise to work on your website’s SEO so as to stimulate traffic to it and then the visitors will have an opportunity to get acquainted with your podcast. It’s best to have an individual page for each of your podcast episodes, while the transcript, episode recap, and key takeaways can be your supporting content.
Individual pages would help with sharing the episodes across different channels and as for the content, make sure that it is not hidden or difficult to navigate through. Also, you might consider leaving your contact information, such as your email address, so your listeners can easily get in touch with you if they have any questions or if they want collaboration.
YouTube is the second most popular website and its traffic is immense – how can you sail that tide and incorporate it in your marketing strategy? Well, by converting your podcasts’ audio files to videos. Luckily, there are tools that can aid you to achieve that, and alternatively, you can video your podcasts. It can sound a bit overwhelming to those who are camera shy but the video doesn’t have to have a complex set or scenario.
YouTube’s SEO is a different ball game but what you can do is to create a description that will have a link to the episode page and the notes, driving the traffic towards your website. Also, it would be good to provide your own transcript instead of YouTube’s auto-generated one because it can be full of mistakes that will affect the SEO, as well as confuse the listeners who are not native English speakers and who might rely on that transcript.
The name of your podcast and the individual episodes are elements that need to be thoroughly thought out since, for instance, iTunes’ ranking algorithm places value on titles most, besides the number of subscribers and reviews. Strive to make it interesting but again, not too complex, obscure or too obvious because you wish the titles to be memorable and catchy so that people have no problem returning to your podcast episodes and recommending them to others even without a link.
In the latter case, when their friends type in the title of the episode or your podcast’s name, for your ‘product’ to rank high on the search list, you have to first take care of branding your name because you need to take control of your online identity. Also, by registering your personal domain and linking it to your social media pages or your website, you will protect your brand, your name, and your online reputation from any potential impersonators.
We are all aware of the power of social media and how much they have revolutionized the way we communicate and even the way we do business since an online presence across different social media has become a must for a brand that wants to be successful. With that in mind, your podcast needs to be a part of these communities because they have become essential for SEO metrics and analytics.
What’s important before you start sharing your podcasts via different social platforms is to know how each function so you take the most out of every post. For instance, Twitter has a limited number of characters so you would need to create short potent descriptions. Facebook allows for more freedom of sharing, which you can do through your personal profile, your podcast’s profile, or Facebook groups interested in the topics you cover via your podcast.
When average members of a podcast audience subscribe to your podcast on iTunes, Google Play Music or most other podcast platforms, they are actually subscribing to your RSS feed. The RSS feed helps the user access updates to websites, which means they will be keeping track of the changes, that is, new podcast episodes that you created and posted on the platform.
To make sure that all information is valid and up to date, when making any changes, you need to update those elements in your RSS feed as well. However, keep in mind that sometimes it can take up to 24 hours for those changes to be reflected on those platforms. This is an important element of your SEO strategy because if you are sloppy about updating your RSS feed, your listeners will notice those inconsistencies.
There are many podcasts available on the internet but apart from unique content, your competitive advantage needs to be your SEO strategy. By implementing these SEO tips, you will ensure that more people get an opportunity to listen to your content.
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight into the marketing industry based on both practice and theory.]]>
Everyone thinks recording a podcast is easy. That may be true, but you want to be sure the end product has not only good content but also good quality.
A podcast is a great way to promote your business, share information, get your name known, and more.
A podcast, or a digital audio file made available on the Internet for downloading, remains a popular tool for communication, even with the rise in popularity of videos. Think about the number of people who commute as an example. Listening to a podcast helps them pass time, learn new things, and be entertained.
After all, one of the key components of podcasts is that they are usually available as a series or a subscription. So you want people who listen to one podcast to come back for more.
Let’s look at how to mix your podcast.
As much as possible, soundproof the room where you’ll be doing the recording, and minimize any kind of background noise that will jump into the recording.
Recording the podcast is the first step to making your mixing job easier.
Differences in volume can be a nightmare when it comes time to edit, so the best way to solve that problem is before recording. Ensure each speaker has their own microphone, and you’ll be able to adjust volume to ensure they sound similar in the final product.
A common problem when there are several speakers is having them speak at once, or have to use the same microphone.
Remember that in a podcast, there is only the audio – only the voices – that your listeners will hear. So your vocals need to be top-notch. Bad editing can kill the best content.
The other key point to remember is that people are usually listening to a podcast on earbuds, so distracting noises and bad edits will stand out even more than on a home sound system.
That doesn’t mean you have to edit out every pause or “um,” because you still want it to sound like natural human speech. The pace should be natural. You also want to be sure that the listener can’t tell you’ve made an edit.
When you mix your podcast, be sure to edit out distracting sounds and annoying noises.
These are the most common editing tasks when you mix your podcast.
As mentioned, you don’t want to edit out every stumble made by the speaker. It’s natural to have some pauses in human speech, but an overabundance of stuttering can be distracting.
Use your best discretion to edit out the worst stumbles.
Maybe not all breathing is heavy, but there are two components to consider when it comes to editing breathing in a podcast.
If breaths are all edited out, the podcast will not sound natural. But sometimes a deep breath before or after a sentence can sound like the speaker is struggling to breathe.
It’s best to leave those breaths that sound natural and lower the volume of those that don’t.
Lip smacks and clicks can be muted, as long as they don’t occur in the middle of a word. If they do, you may be able to slice out the click and crossfade the word back together. This doesn’t always work, so be careful that it doesn’t end up sounding unnatural.
You may have to leave some noises in the podcast or re-record a certain section.
One of the best ways to eliminate the dreaded hiss of an SSS sound is by correct microphone placement when recording.
If you sit too close to the microphone, the sound will be amplified and distorted. Don’t sit too close, and place the mic “off-axis,” in other words, slightly off to the side instead of right in front of your mouth.
In this setup, the microphone is still directed towards your mouth, but at a 45-degree angle to the side, so sounds like SSS will go past the microphone.
Another adjustment that can be made is fluctuations in voice volume. People often get quieter as they reach the end of a sentence.
Watch for those drops in volume and adjust them with what’s called clip gaining. This is a balancing act because too great of an increase will cause background noise to also get louder.
Avoid bad edits like a sudden change in ambient noise, or clipping off a word.
Similar to drop-offs, having a speaker that suddenly speaks much louder is also distracting. That can be one speaker that suddenly increases in volume or the difference in tone between two speakers.
Use channel faders to ensure one speaker or volume setting isn’t much louder than the rest.
Sometimes an edit seems like a good idea, but the clips end up too close together without a natural transition.
Let’s use an example.
Say your podcast will be recorded in different locations, maybe some in a studio and some in a mall. Jumping from the studio clip directly to the mall is jarring to the listener.
Use crossfades to bring together clips that have different background sound, significantly different speaker volumes, and other jarring transitions. A crossfade could be as simple as inserting dead air as ambiance and fading from one clip to the dead air to the next clip.
Finally, you need to listen to the final product with a critical ear. Close your eyes and listen, just like your subscribers will be doing.
Does everything sound even? Are there unnatural jumps, clicks, or volume changes?
Remember the rule about being ruthless when editing. Follow that rule as you listen to your final product.
Podcasts are an excellent way to share information, build your brand, explore new ideas and get new customers.
The content is vital, but it isn’t as simple as “record and share.”
A podcast needs to be as enjoyable for the listener as it was for you to create, so knowing how to mix your podcast is part of making it successful.
Alan is a head of content marketing at DJ City. With a tech background and passion for music, he writes about the latest trends in audio, tech and business world]]>
The podcast craze going around the internet can only be attributed to one thing – a massive audience explosion. This is not just mere talk since, according to recent statistics, the number of active podcasts stood at 700,000 in 2019. And the number of episodes?
A staggering 29 million. As a matter of fact, Apple, during the WWDC in 2018, reported a figure of 550,000 for active podcasts and 18.5 million episodes, at the time.
Clearly, that’s tremendous growth for a market almost a decade old.
Grammar correction – this is not a craze.
It’s a content marketing opportunity.
And yes, you should.
Even companies are now spending heavily on podcast ads. And, according to a forecast by PwC, podcast ad revenues for 2019 should well surpass the $800 million mark, with the numbers being expected to hit $1.6 billion by 2022.
Advertising on someone’s podcast is great, but producing and promoting your own content is even better.
That is why Spotify has acquired Gimlet Media, a podcasting startup, for a staggering $200 million.
Evidently, every business decision comes with financial responsibility. So, how much will a podcast take you back?
Or more aptly, are there tools available that can help me produce and promote my podcast on a very limited budget?
Well, here are 5 budget-friendly tools you’ll definitely need.
Notion is just one of many free to use options for planning and creation of podcasts.
You can collaboratively jot down ideas for each episode with your crew/co-host and refine them later.
Notion even comes with a virtual assistant who can help you through the process, with very robust collaborative features being put available for you and your team.
Skype is the most intuitive and most commonly used budget tool for recording your podcast, but before you can actually use it to record everything, you’ll need to use a few more apps.
A third-party app such as Audio Hijack 3 and Skype Call Recorder will help you record the conversation in good quality. It takes a bit of time to set it all up, but it gets the job done rather well.
If you’re looking for a good alternative, you should check out Squadcast. It has in-built recording features and supports enhanced audio recordings. It’s definitely an upgrade when compared to Skype, and your podcasts will have a more professional sound.
Unlike Skype, it is less intuitive and user-friendly, so take the time to learn it before you decide to use it professionally.
The recorded conversations aren’t released immediately – you need to edit them. Post-production tools tend to be super expensive and out of reach though.
You must have heard of Auphonic as the most professional podcast editing and post-production tool in the market, but their pricing structure leaves much to be desired.
But there are free options – like Levelator.
Levelator does much of the job Auphonic does, in that it basically normalizes the levels from one speaker to the next while dealing with variations.
It takes a bit of time to learn how to use it, and you should be aware that it’s not being updated anymore, but is still usable.
Basically, all you need iTunes for is the promotion and marketing of your podcasts.
But why not Spotify for starters?
Well, not to discredit Spotify – it is a significant player as far as podcast streaming is concerned, but it only accounts for 19% of the global podcast listeners share.
Apple, on the other hand, owns 52% of the podcast pie.
Even better, iTunes will not only come in handy in the promotion and marketing of your podcasts but also in the MP3 encoding of the same content.
All it requires is you uploading the audio file into iTunes, right-clicking on it and selecting “Create MP3 version”.
Don’t forget that you’ll need to store and manage your podcast episodes somewhere too.
A cloud hosting service is your best bet.
All those big platforms – iTunes, Soundcloud, Spotify- require that you have a reliable hosting services provider if they are to feature your podcast in their apps.
You need to make a careful selection between the private cloud and public cloud, so it’s best to learn the features of each option.
While low cost might be the main factor behind your decision, don’t forget to look at security and other things too.
Amazon S3 may be a good choice if you want enhanced security features, better performance, and larger storage.
There are a few other things on the list if you want to produce a podcast that sounds and looks good.
Your hardware is as important as your software, after all.
Your local computer’s microphone is not the best, or the recommended audio recording device you can use.
Your best bet is to spend a few extra bucks purchasing a microphone which will do a better job than the standard piece of hardware in your PC.
The pop filter is a noise protection filter for your microphone.
It will eliminate the air blasts and popping sounds your produce while speaking.
If you happen to be a graphics designer, well and good – your spending here will be zilch. But if you are not, then spending a few bucks on a good cover art will do you good.
Well, cover arts are a defining factor, especially with Apple, who are using it to determine whether they should feature you in their “New and Noteworthy” section or not.
Podcasts are the next big thing as far as audio engagement and content marketing is concerned.
And to tap into this huge disruptive market, you need to learn how to produce killer podcasts, on a budget.
Or rather, more importantly, you need to make sure you use those five tools mentioned.
Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.]]>