The term ‘Podcast’ was first coined by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium. According to him the “pod” of the podcast is borrowed from Apple’s “iPod” (a digital media player), and the “cast” portion of podcast is taken from Radio’s “broadcast” term. But wait. Don’t consider it as a medium that can be played only on an iPod.

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For businesses, podcasts present a major opportunity to market themselves. They can do this in a number of ways: via sponsorship, advertising, making guest appearances or even producing a podcast themselves. For companies looking to evolve their content marketing strategy, podcasting should seriously be considered. Written by Ashley Wilson Ever since the Apple iPod hit […]

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