Kidizen: Social E-Commerce for Moms

Kidizen is a mobile marketplace for parents to buy and sell pre-loved kid stuff. It is community driven with a social aspect that really allows buyers and sellers to connect. The site caters to customers looking for anything from a vintage look to a bargain on a high-end dress. Ultimately the treasure hunt for a great deal on a unique item becomes part of the fun.

Founders have a strong background

The founders of Kidizen come from an agency background, with a focus on retail advertising and brand building. They worked with large retailers with moms as their audience. As a result, they spent years exploring what drives moms and their consumer behaviors. This background has helped them grow the company as they have such a good grasp on their audience’s interests and pain points.

They have social media influence

Kidizen has established quite a substantial audience on social media. They boast 1,000+ Twitter followers, 67,000+ Facebook likes and 7,000+ Instagram followers on their corporate pages. They focus on a lot of engaging content (especially …

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The Importance of Targeted Marketing: HotelEngine Case Study

Based out of Denver, HotelEngine has launched an exclusive hotel booking service focused on helping save time and offering discounted rates. It offers its services for free and is especially appealing to small to medium businesses that do not get the same business travel savings as many large corporations that book in bulk. We like them because not only do they provide a valuable service, they are also doing an excellent job of marketing as a small startup in an extremely competitive market. Check out their website here:

As HotelEngine’s Brian Gerbetz said in our interview, “The proof is in the pudding.” Most customers who try the service enjoy it and find it useful. Getting potential customers to try the platform can be quite a challenge, especially as a lesser known startup. How do they move forward?

They know what’s not for them

HotelEngine’s social influence is important, but it is not as essential as it might be for a standard B2C (Business-to-Consumer) organization. They also find it hard to cost effectively compete for …

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