Written by Lee Schneider When you try to be authentic, you are not being authentic. Until recently, social media seemed like a party to me, one that has turned a little sour lately, okay, one that has turned pretty bad, but still a party that many of us don’t want to leave. We like the […]
Read MoreThis is Episode 01 of On a Call With, a mini-podcast about creativity available exclusively for subscribers to 500 Words. As I post more episodes you’ll always have access to the archive online. On a Call With Composer Joel Goodman Joel has scored more than a hundred films and TV productions that have received five […]
Read MoreWritten by Christopher Shiotsu This past Thanksgiving, a close family friend shared with me the harrowing tale of how Facebook suggested a friend that they had recently reconnected with over the phone for the first time in 30 years. What made the affair creepy, was the fact that they had only talked on the phone, […]
Read MoreHaving an idea for a stand-alone, single shot of media won’t work so well in podcasting. You need an idea that will play out over time as a series. How do you shape a podcast idea into a ten, twenty, thirty, or forty episodes? That’s the first challenge faced by everyone who wants to create […]
Read MoreI never thought I would become a futurist, but the older I get the more interested I am in what will be. Time tightens. There is less ahead than there was behind. Having children has forced my hand as well. What kind of world are we leaving for the next generation? I realize I must […]
Read MoreTelling the truth about where you stand means taking big risks. It’s been worth it for Nike. Written by Lee Schneider When you think of Nike, you think of more than sneakers. Nike communicates capitalism to some, courage to others, and also controversy. The company has taken hits. Back in 1998, the company responded to […]
Read MoreLyft is a ride-sharing company. So why does it help people get to their polling place, and support anti-gun rallies and immigration rights? Written by Lee Schneider Lyft and Uber, rival ride-sharing companies, are locked in competition for your attention. On the surface, the tools they use to capture your attention and business are similar. […]
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