I do competitor analysis. The information I need is easily found online, so I gather data about the cohort of companies surrounding a client or campaign. I think about the mission statement of my client and compare that to the mission statement of other, somewhat similar companies. I look at the pool of potential customers […]

Read More



By Terry Nguyen 57 million Americans are monthly listeners to podcasts, an audio medium that has lingered in the digital sphere for a little over a decade. With its projected growth rising steadily in recent years, the podcast holds unlimited potential in becoming an integral medium of entertainment, education, news, and more for its digital […]

Read More