Standing Out in a Crowded EdTech Market

We’ve convened an expert panel designed to help EDtech companies market their apps and products to educators.

As an edtech company, you have a dual market. You need to engage kids and you need to convince educators that your app, product and approach are worthwhile. Does it seem sometimes that there is an ever-widening chasm between developers and educators? Our GeniusLunch vidCast will get a dialogue going between EdTech developers, researchers and educators. You’ll learn what educators are looking for, what students want, and how to market your company to both groups.

We’re excited to host two expert panelists on this vidCast. Merve Lapus is the Western Regional Education Director for Common Sense Education. He manages school partnerships across the Western United States and collaborates with school networks, state level organizations, and community leaders to provide guidance around fostering a whole-community approach to digital citizenship and EdTech integration.

Abby Ross is the co-founder of ThinkCerca, a successful EdTech startup. ThinkCERCA is an online platform focused on literacy. The CERCA framework provides a common language for students, teachers, parents, and administrators to teach critical thinking skills to kids.

In this 38-minute video, we cover:
How an EdTech company meets the needs of educators
How an EdTech company creates products that appeal to students
How to market your EDTech company to both groups

The vidCast is introduced by Lee Schneider, communications director at Red Cup Agency. The interviews are conducted by Natalie Campisi, writer and producer at Red Cup.


If you’d prefer to listen to this as a podcast, here it is on SoundCloud.