There is a fast way to community building: buying ads. Essentially, advertising can be used to buy yourself some friends that may become end users. Before purchasing advertising, you must have an understanding of how much you should budget for these efforts. Use tools like a Customer Lifetime Value calculator to get a better sense of how much its worth to spend on each customer. Once this has finished explore your ad platform options:
Google AdWords — These campaigns can deliver the fastest results, but can also be the most expensive. Your ability to target and focus is excellent, with parameters based on keyword, device, location, time of week, and more. It is recommended that you bring on an AdWords professional if you do not already have experience with the platform. Even what seems like the slightest details can make drastic changes on click through and conversion rates.
Finding friends on Facebook — Facebook allows for targeting based on interests in addition to many of the AdWords parameters. Though Facebook presents the challenge of getting users to click off the site as it is a destination website itself. For successful Facebook ads, consider a catchy thumbnail visual, a clickable headline and action-oriented copy.
Twitter advertising — Twitter is lesser known as an ad platform, though it can deliver some promising results. It pairs image and text within a standard tweet width that can be embedded with a direct link or email opt-in card. Just like Facebook, a catchy visual and compelling copy is they key to success. Ads can be focused on targeted interest groups and a bit of research can get you in front of social media leaders and their followers within a given niche.
Stealth advertising — Using services like Outbrain, you will be able to have your links served up by relevant online magazines and newspapers. By self selecting your top blogs or videos, it is sort of advertorial placement of your most popular content. As another pay-per-click platform, the key is to have a great clickable headline.
Overall, you need to decide which platform has the features the will reach your audience most effectively. You can learn more about these platforms by joining our free 14-Day Red Cup Startup Catapult Program. It’s two weeks of rocket fuel for your startup with one-to-one consulting with Red Cup Communications Director and Founder Lee Schneider. Sessions for the free program start November 1. Apply now.
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