10 Screens of Closely Spaced Names

There is an app I use called Insight Timer. It’s for timing meditation sessions. It’s a little clunky.  Pretty basic. You’ve probably never heard of it. Recently the creator of the app sent a note out to the users, via the app, and he got a response. A huge response. There were ten iPhone screens of responses expressing happiness about how the app was being upgraded.

Ten screens of closely spaced names.

That’s remarkable. It caused me to ask, What is this guy doing right? The users of this app, simple as it is, simply love it and are immensely grateful to the maker of it. I think an app earns that kind of love when users realize how much they like it, then desire it, and then realize they would miss it if it were to disappear.  In fact, my litmus test for any app or brand is to ask myself, if this [fill in the blank] were to go away, would I be sad? If I can answer ‘no, I wouldn’t be sad’ to that, then the app’s creators have failed in some way. If the answer is ‘yes,’ and I would miss it if it were to disappear, then the use of it, the culture of it, the moments it takes in my life have become, in some small way, essential.