Baby Crazy is a new podcast
for the parent who is 40-plus

More parents than ever are over forty with a baby or young children in the house. Couples are waiting longer to start their families. Some are on their second marriage with kids in the mix. There are also more dads over age fifty with children under the age of five.

Click this link to listen to the latest episodes.

Baby Crazy - the podcast for parents over 40


Hosted by a parent … for parents. We dig into the questions that are on every over-40 parent’s mind. The show presents advice from experts, and offers coping skills. Here are some of our favorite topics.


  • What to do about infant sleep problems?
  • Post-partum recovery for new moms in their 40s
  • Strategies for career-centric moms in their 40s to balance work and new family
  • “I’m too old for this sh*t” Why you feel that way and what you can do about it
  • How to deal with social isolation as a 40-plus parent
  • Finding time for yourself and your partner or spouse
  • Do you have kids to take care of as well as your aging parents? Welcome to the so-called Sandwich Generation. We talk with experts about coping strategies.


  • The Terrible Twos: How do you handle your child’s tantrums, anger, and rage?
  • Is your kid is running you ragged? How to get some peace.
  • Are you over-rewarding your toddler? Discover the balance between bribery and reward and avoid too much punishment.
  • Why parents get burned out or bored and how to reverse both.
  • When you remarry and your new partner has kids.
  • Top parenting conflicts you have with your spouse or partner.


  • Should you look for a pre-school, home school, or wait?
  • Does it matter if your kids are polite?
  • How to get your pre-schooler to try new foods
  • Your kid is making new friends. What if you don’t like them?
  • At what age should “screen time” begin?
  • Are you yelling at your kid? How to stop it.
  • Teachers are hinting that your kid is “difficult,” so what do you do next?
  • Schedule activities after pre-school, or “let them play” – the choices.
  • When you think you or your kid needs a therapist – a guide to mental health professionals

Kindergarten and First Graders

  • Single-parent families – special challenges when you’re 40-plus and going it alone.
  • What do your kids need from you emotionally? Learn how to talk so that your kids will listen.
  • When to push your kindergartener to achievement and when to stand back? Tips on “grit” and perseverance.
  • How can you feel good about laying down the law for your child? Discipline strategies.
  • 40-plus parent strategies to connect with your kid across the generational divide
  • Are you over-scheduling your child? How to fix it.
  • What to do about cyber bullying?
  • What do you do if your kid is bullying you?
  • How to get your kids “beyond the screen” and productively limit screen time
  • How to get your kids to eat better.

The Details

Our interviews are being conducted in our Los Angeles and New York studios and also over VOIP. That means you don’t have to be located in LA or NY to be interviewed by us. Interviews are 20 minutes long and are recorded. The show is not live. We edit in post-production.

Promotional Strategies

The podcast will be promoted across our Red Cup Agency web properties, including our websites, Medium publication, Twitter, Facebook, Pinterest, Instagram, and mailing lists. Each episode will be posted with show notes including key takeaways, a transcript, and links mentioned.

Listener Engagement

Using Facebook groups, Twitter and LinkedIn, the show will regularly ask for listener feedback. We will ask questions on the show and in promo materials and listeners will record their answers for broadcast. Listeners on the Anchor platform can respond with a voice memo. There is also a listener feedback phone line set up for recordings.

Demographics and Reach

73 million Americans listen to podcasts each month.
That’s up more than 45% from 2015.

Podcast listeners spend more time listening to podcasts than other audio sources. 65% listen to podcasts in the car, taking the place of radio. 94% say they listen to most or every episode of podcasts they subscribe to. Sources: Edison Research, “Share of the Ear 2016,” and Edison Research, “The Podcast Consumer 2017.”

76% subscribe to ad-free video services, like Netflix, Amazon Prime Video, and Hulu vs 58% of Americans. Source: Edison Research, “The Podcast Consumer 2017.”

Though they may skip ads in other media, podcast listeners pay attention to podcast ads. 82% say they sometimes pay attention to ads. 70% say the products and services advertised on a podcast are relevant. 65% are more willing to consider purchasing those products and services. Sources: Comscore/Wondery Survey 2016 and IAB/Edison Research Advertising Study 2016.

Parents 40 and Over – A Growing Cohort

Young Americans are having fewer babies. But among women in their 30s and 40s, U.S. birth rates increased, reflecting a steady trend since 1990 toward older motherhood:

Birth rates rising among American Women 30-40

There are also more older dads than ever before. According to a study released in 2017, twice as many dads of newborns are now in the forty-plus age group, compared to the 1970s. Every year, there are about four million babies born in the U.S., about nine percent to fathers over forty. About 40,000 newborns have a father over the age of fifty.


This is a new podcast, so we don’t have audience numbers yet. When we track our past performance we see that our each of our podcast episodes are downloaded from 300 to 7,000 times. Listeners regularly visit our website to read show notes and supporting materials like transcripts. We see a spike in traffic after popular shows are released.

Red Cup ASgency SoundCloud Feeds

Red Cup Agency Podcast Downloads

Red Cup Agency site visits

Site visits increase when Red Cup posts new episodes.

About the Host, Lee Schneider

Lee Schneider Red Cup AgencyLee is a father of three and the author of the upcoming book Baby Crazy: diaries of a father over fifty and his son under five. His other books include Be More Popular: Culture-Building for Startups, an Amazon Kindle #1 bestseller, Los Angeles: Chronicle of a Startup Town, Powerful Online Delivery Systems: Free and Low-Cost Platforms for Creative Companies and Individuals, The Angel Playbook: An Essential Guide for Entrepreneurs and Angel Investors, and ACE YOUR EBOOK.

Lee is Editor-In-Chief at Red Cup Agency, a digital publisher that produces podcasts and ebooks. The agency is known for its work with leaders in fitness and food, educators, social activists, and nonfiction authors. His clients have included large companies like Nike and smaller startups that have raised millions of dollars in angel and Series A rounds.

He has been a podcast producer/host on the Future of Food Podcast, the Cult/Tech Podcast, and the TechSmart Podcast, and a producer on EdTech NOW, the Smidge Wines Podcast, and The Brandboom Podcast. He launched his first podcast in 2009.

He is an instructor at the USC School of Architecture, teaching literacy in media for graduate-level architecture and design students.

Lee has more than 20 years of experience in journalism. He has been a writer for Good Morning America, a producer for Dateline NBC, and a producer and executive producer on many hours of programming for The History Channel, The Learning Channel, A&E, the Travel Channel, The Food Network, Bravo, and others.


Disclaimer:  The advice and commentary offered during the podcast are not intended as a replacement for the listener’s individual counseling. Listeners should consult their own physicians or therapists to determine the best program for their individual needs.