Podcast Producers: Who Are They And Why Do You Need One?

Did you know the growth rate of podcast popularity holds at a steady 10 to 20% year-over-year? It’s no wonder why so many smart entrepreneurs and business owners are turning to podcasts in their marketing efforts.

This intimate format resonates with your audience while offering an immense amount of value. Hosts who bring on guests also build their personal network and gain access to new audiences.

However, creating high-quality podcasts isn’t as simple as plugging in a mic and talking. There is an immense amount of planning, preparation and promotion that goes into a successful podcast. Because of the work involved, many enlist the help of a Podcast Producer to strategize and manage the intricacies of production.

What is a Podcast Producer?

Professional podcast producers manage, record, edit and transmit podcasts for clients. Although some podcasters are also including vodcasts (video podcasts), most podcast producers focus specifically on the planning, sound quality and conversation of an audio-only file.

Ultimately, the producer’s goal is to take on the responsibility of technical and administrative details for getting the show launched. …

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Beyond the Interview: A Behind-the-Scenes Look at Podcast Production

A high-quality podcast production requires more moving parts than you might think. You can’t plug a mic into your computer a couple of times a week, publish it on iTunes and expect to become the next Serial.

Establishing an active audience and building influence means investing in a strong production. Your planning starts long before the little light turns bright red.

It’s not just about the interview. Before you ever hit record, many things happen behind-the-scenes, including:

Researching which types of guests will work well Understanding the best format for your show Scheduling and communicating with interviewees Creating a comfortable and relaxed environment

In today’s post, I’ll discuss each of these steps and explain why they’re so vitally important to the success of your podcast.

Step 1: Research Potential Guests

Unless you’re doing a solo read or monologue, your podcast needs guests. When we produce podcasts at Red Cup, we look at both expertise and influence when building guest lists.

Guests bring along their knowledge and audience. Each series (usually a run of episodes) will have a mix …

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How to Land Extraordinary Guests for Your Podcast

How can you stop producing yawn-inducing podcast episodes?

Answer: Find passionate people who can deliver their story in a fascinating way.

You likely started searching for guests in the same way I did: email people, ask for an interview and wait for the opportunities to pour in! And you likely discovered the same lackluster results, unless you had a targeted list or needed to fill a really small guest list.

Given the challenges which led you to discover this blog post, I’m sure this hill you started climbing feels more like a mountain right now. Thankfully, it’s not an insurmountable task. You just need the right tools for the ascent. That’s where I come in.

In today’s post, I’m going to walk you through the journey from struggling storyteller to thriving as a creative curator of impressive interviews.

Step 1: Define Your Ideal Guest

Elon Musk is an extraordinary human being. However, if you’re hosting a New Motherhood podcast, he’s probably not the best guest. Likewise, Oprah does many remarkable things, but an Internet of Things podcast probably wouldn’t …

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