5 Stars for Red Cup Agency!

 

Red Cup Agency is proud to announce our perfect 5-star rating on Clutch’s site! Clutch is a Washington, D.C. based ratings and reviews marketplace. Clutch independently reaches out to our clients to obtain unbiased reviews of our services. Our commitment is to ensure that our clients are provided with the best marketing services possible, we pride ourselves on client satisfaction, and are pleased to see that this is getting reflected in our work, as Clutch has us as a top Los Angeles marketing company. As one of our clients detailed on Clutch’s site, “Their commitment distinguishes them.”

Not only was Red Cup Agency given a perfect 5-star rating for overall performance, but Clutch also collects ratings for multiple other metrics. We have also been given perfect ratings along the metrics of quality and willingness to refer. At Red Cup, we strive to provide our clients with the best services possible, and having top notch marketing is crucial to growing our clients’ businesses. Whether it is creating a blog, podcast, enhancing social media presence or any of our …

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7 Ways to Convince Investors to Back Your Idea

Written by Elena Tahora

The current economic climate is ripe for starting a business and entrepreneurs are two a penny. However, there is a wide margin between a great idea and a successful business, and in most cases, you will need funding to bridge the gap. Unfortunately, attracting business funding is not always a piece of cake, even when you have a brilliant idea. Here are seven tips to maximise your chances of persuading investors your idea has legs.

Have a Feasible Idea

The world is full of people with ideas, but not all of them stand up to scrutiny. To attract investment, you need a great idea. You don’t necessarily need to come up with a truly original idea, but your idea does need to have potential. Perhaps you have spotted a gap in the market or you have thought of a new and innovative way to do something. Whatever your idea, think it through and examine it from all angles before you put it on the table for investors.

Speak to family and friends. If your idea doesn’t persuade …

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6 Ways to Promote Your Podcast to Your Social Media Followers

Written by Paula Arce

Podcasts are becoming one of the go-to channels for people who want to consume content on the go – in the car, at the gym, and just about anywhere else. Statistics say that one in three Americans has listened to a podcast.

Podcasts can engage your customers or create brand awareness, especially when you promote it on social media. The creative agency working on your social campaigns might agree that social networks can help you capture a large audience base. Various studies show that interactions on social media now rank as the second most popular day-to-day activity for the average person, next to watching TV.

With that said, here are six different ways you can use social media to bring your podcast within easy reach of your followers:

Use Instagram Stories.

Instagram Stories is a convenient way of announcing your new content to your audience. You only need to take photos or videos of your podcast, and Instagram will let you organize your posts into a single story that your followers …

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Running a Business in the Gig Economy – What You Need to Know

Written by Payman Taei

A business operating in the “gig economy” is, simply put, one that depends largely on a temporary, highly flexible workforce as opposed to full-time employees. Though it’s still a relatively new concept in the grand scheme of things (at least at the scale that we’re now dealing with), it’s absolutely made a massive impact on nearly every corner of our society.

For starters, it’s made a lot of people rethink what the idea of having a job is in the first place. A traditional economy is built on the backs of full-time employees who rarely, if ever, change positions. The gig economy is centered on the idea that having multiple temporary jobs isn’t just a welcome change, but that the freedom it provides is actually beneficial in a variety of ways.

But if working for a business in the gig economy has caused people to rethink quite a few things, imagine what running a business in the gig economy must be like. This, too, will require you to throw out a lot of what you …

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Podcasting Best Practices

Written by Maria Harutyunyan

According to recent statistics, 112 million Americans have listened to a podcast in 2017. From a marketer’s point of view, this is a huge number of people doing a certain activity.

Reading takes effort. A video tutorial still requires time and commitment. But audio doesn’t. You can listen to an audiobook or podcasts while walking a dog, waiting in lines or running errands. Those are things that we do on a daily basis and as a matter of fact, most of our time is spent on them. So, the point is that through podcasts you can reach your target market not only when they have time to scroll through Facebook but also during their spare time.

Let’s look at some tips and tricks that will help you create a podcast that will bring you clients.

Add Text to Your Podcast

“Wait a second, didn’t you just say that people are too idle to read.” I am not taking my words back, they are but search engines are not. Don’t forget your SEO strategy, accompany podcasts …

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Could the Netflix Subscription Model Be The Next Big Thing in Podcasting?

Written by Amanda Smith

If you’re a performing artist or producer in Hollywood, it’s difficult to miss the banner Netflix has planted in Tinseltown. The organization’s new 14-story tower can be seen from miles away in Los Angeles, topped by the Netflix logo.

Inside, Chief Content Officer Ted Sarandos is enrolling some of TV’s best producers and directors. Since Netflix Inc. streamed its first unique series “Lilyhammer” in 2012, the organization has become a standout amongst the most profitable TV networks by purchasing shows from others.

Presently, with a $16 billion spending plan, Netflix means to end up on top as the world’s biggest creator of amusement, creating programs simply like current top-notch VOD platforms including CBS Corp.

Recently, Netflix has signed Shonda Rhimes, maker of ABC’s VOD content such as Grey’s Anatomy and Scandal, to a long term deal; employed an official to create unique children shows; and purchased a graphic novel distributor. Netflix Studios is delivering around 75 percent of the organization’s new ventures, as per Sarandos, the key structure of a lineup this year …

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Digital vs. Traditional Advertising: Which One Is Better for Your Business?

Digital vs. Traditional Advertising: Which One Is Better for Your Business?

Written by Dan Radak

Advertising is a crucial step for the development and subsequent growth of any successful business. Accomplishing this goal is often difficult, as companies not only have to maintain but also work on increasing their client base on a regular basis, which means they have to rely on every available marketing tool and promotional channel in order to find and reach as many potential customers while staying in touch with their existing clients. Some companies prefer traditional advertising methods due to their successful use in the past, but others argue that new, digital methods are far superior in reaching more people for the fraction of the time or the cost associated with the traditional. But which method has the upper hand over the other?

Image source: Pixabay

Benefits of digital marketing

Considering that more than half of the world today currently has an active internet connection, it would be a particularly bad business move for marketers to miss out on the opportunity to use …

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Sustainable Startup: 4 Lucrative Business Models to Consider

Written by Kara Masterson

When you’re looking to start a business that will last, the business model you choose plays a key role, and it needs to be a good fit for the type of business you have. The right business model can make your idea far more profitable, but the wrong business model will leave you destined for failure. If you have some ideas and you’re trying to decide on a business model, here are four potentially lucrative options that you should consider.

Freemium

The freemium business model is most common with online services, apps and digital products. You offer the basic version of your product free of charge, but then charge customers if they want the more advanced version with superior features. The many music apps, such as Spotify and Pandora, are excellent examples of this. You can use them without paying a dime, but if you want to play songs with no ads and download anything to your phone, then you need to pay.

This business model works well because you get your foot in the …

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6 Important Elements of a Successful Tech Startup

Written by Nathan Sykes

Successful tech startups tend to have particular traits in common. Although their ideas and niches vary, you can identify the signs of a promising or successful startup with the characteristics below

Addresses a Technological Need

A successful startup manages to, firstly, recognize an unfulfilled need. Several of last year’s most successful startups did just that. Media site Cheddar earned millions in funding after recognizing an absence of news networks catering to millennials. Uber competitor Juno, seeing the dismay of Uber and Lyft drivers over how much profit they take, launched a more driver-friendly service that keeps a smaller share of the profit. Nanit recognized the need for a smart baby camera that provides data about how your baby sleeps, like how long it takes them to fall asleep.

All of these startups did well in recognizing a relative need and delivering a product or service that fulfills the desire for that need.

Direct Consumer Targeting on a Scalable Level

Although indirect third-party sales can help a startup get on its feet, the most …

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How to Create Content for Every Stage of the Sales Funnel

Written by Pontus

You’ve churned out dozens of blog posts, ebooks, and podcasts over the past six months and you’ve got nothing to show for it. No leads, no significant boost in traffic, and no more money in the bank. A lot of us have been there at some point, and it’s defeating to say the least.

But the fact is, content marketing can be incredibly effective — if done right. And if you’re confused, you’re not alone. 65% of marketers claim to be confused about what content works and what doesn’t. It’s not always easy to determine what content will bring your prospects in and what won’t. But it helps if you start looking at the buyer’s journey: Visualize the funnel.

The Sales Funnel

For the sake of simplicity, let’s imagine the sales funnel as basic as we can:

Awareness: This is the top of the funnel where people are just gaining knowledge of your brand. Consideration: At this stage, leads are aware that you exist and are considering or comparing your offer. Conversion: This …

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