Written by Marquis Matson
Today’s digital space is increasingly being filled with podcasts. After exploring video and text, many marketers are now ready to discover the world of podcasts. And now, setting up podcast channels has become extremely easy and a great way to start building your own active network. Increasingly, entrepreneurs are using podcasts to increase their brand visibility. For those who can master how to create great podcast content, this approach gives them a great deal of credibility. If starting a podcast channel is something you’ve been thinking about doing, the following are seven ways you can drive traffic to those podcasts from social media.
Share episode updates
For you to grow your podcast audience, it is important to get used to sharing updates about every new episode you upload. Tell your audience on social media about the new upload by publishing an update to your social media channels. Remember to include in the update a link to the episode so that your listeners can go directly to the episode and begin to listen.
Join hands with other podcasters
Have you searched for other podcasters that may be posting content that is similar to yours? Instead of seeing these podcasters as your competition, consider working with them. These podcasters already have an audience similar to yours. Therefore, working with them is better than seeing them as your rivals.
Ask the podcaster if you could interview them for your podcast. Perhaps you could share information about the next episode of their podcast in exchange for them extending a similar favor to you. At the end of the day, both parties win by getting more exposure to people most likely to be interested in their podcasts.
Create captivating images
The internet today is full of infographics, collages and GIFs, making it increasingly rare to find standalone images. This is what makes the idea of using standalone images a good idea for your podcast. Take time to create an attention-grabbing image that is bound to make everyone who sees it want to listen to your podcast. Consider including an image of the guest speaker you intend to host as well as a quote that could work well towards promoting the episode. This will increase the chances of your fans on social media seeing and engaging with the update.
Social media promotion
It seems like everyone now accepts that social media is a part of everyday life; we learn about new products on social media, find out the latest news on social networking sites, and even learn about upcoming events on the same platforms. Put differently, we connect with the rest of humanity on social media. For this reason, before considering using other platforms to run adverts, seriously consider social media.
For instance, after taking time to get Instagram followers that are interested in your podcasts, the next step is to figure out how you can convert these Instagram users into podcast listeners. You can do this by including a link to your latest podcasts in your link bio and doing an update or two that refer to this new episode.
Use Stories to your advantage
Stories is a relatively new phenomenon in the social media scene yet it has brought with it new and exciting possibilities. Brands, TV shows, and celebrities use Stories to give their audience a behind-the-scenes look into their lives and brands. When you want to provide your audience with real-time updates as well as a behind-the-scenes view of the process of creating your podcasts, Stories is the Instagram feature to use.
Pin your episode to your page
Pinning an episode to your Twitter or Facebook page can help you get more visibility on social media. This is because the episode you will have pinned on the top of your Facebook or Twitter page will remain viewable to everyone who views your page even after sharing your other regular updates. So every time you post a new update about the latest podcast episode, remember to pin the post.
Reshare, reshare, reshare
You probably already know this but it is important to mention it again: every time you add a new podcast episode, remember to share it to all your social media channels. And just because you have shared your new episode once on social media does not mean you cannot share it again. You can wait a few days and then re-share the podcast post, perhaps with a different caption. On Twitter you can even share multiple times in a single day.
About the Author: Marquis Matson is a writer, social media manager, and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.