Written by Daniela McVicker
How do you decide which podcast you will listen to, or even try out for a bit? Chances are, you first look at the description. The reason for this, except for ratings and reviews, is that it’s one of the only ways you can find out what it’s all about before diving in on a podcast binge.
Capture the True Essence of Your Podcast
The description should really embody what your podcast will be about, both topically and the general big picture. Presenting your podcast in a true light will help you attract the audience that will actually stay with you as loyal listeners in the long-term. In other words, don’t promise to deliver something that your podcast is not – you might attract listeners who will give a couple of minutes to your content, and then walk away.
You should rather aim at those ideal listeners that will actually stick, and it all begins with a truthful and direct description.
Write and Think Outside the Box
Just like all other forms of content, podcast show descriptions tend to use patterns and structures that are familiar to readers, but at the same time quite worn out and easy to scroll over. As this is your first introduction to a potential listener (and perhaps, a loyal fan), you need to step away from these structures and offer something that they will respond to, and not just scroll past.
It’s advisable that you use emotion-triggering words and readable structures that will make your descriptions appealing, but easy to read.
Consider Outsourcing to Professionals
If you’re new to the podcast game, don’t worry – there are a lot of experts out there that can help you present your work in the best light. For example, you can find a writer on Topessaywriting or similar websites who will take your input and requirements and craft a text that will perfectly portray what your podcast is about and why people should listen to it. You can see a TopEssayWriting review on the link.
You shouldn’t take podcast descriptions lightly. Even with short tests where you compare two pieces of content, you will see that two copies achieve different results with the same audience.
Just like all other forms of marketing and promotion, podcasts should be customer-centric. Whereas this is quite hard to achieve when you’re running a one-person show, there is still room to focus on your customers in other sections of your show – such as the descriptions.
Take a look at your podcast from your listener’s perspective. What can they learn from your podcasts? What will be the final result of tuning in to your show? Will they be entrepreneurship ninjas or experts in WW1? Don’t be afraid to make promises, but make sure you actually deliver.
Focus on Quirks and Special Characteristics
Nowadays, podcasts are more popular than ever and it can be quite hard to stand out. Currently, there are over 850,000 podcasts shows worldwide! To differentiate in this increasingly competitive world, you have to focus on what’s special about your show.
No matter which industry or topic you choose, you will have competitors. So, instead of listing just what you’re going to be talking about, focus on the following:
What’s the general tone and style of your podcast?
What’s so special about your show?
Do you plan on hosting interesting guests and hold interviews?
What makes your podcast different from all others?
Do the Work for Every Episode
Show descriptions are incredibly important, but this doesn’t mean you should neglect your episode descriptions. Firstly, many listeners come across your channel via an episode, and not the general show, which is why you will have to capture their attention with an episode description that portrays the individual episode, but also the show as a whole.
Secondly, not all of your subscribers will listen to each and every one of your episodes. Podcast lovers who subscribe and listen to many channels usually don’t have time to listen through them all and have to filter through the noise with the help of episode titles and descriptions. But don’t worry if your subscribers pass up on one of your episodes – it doesn’t necessarily mean your description is not good, but maybe it just doesn’t relate to their interests.
Make it SEO-Friendly
Finally, if you want your show or episode to get noticed, you will also have to make it appealing to search engines. This means pinpointing and strategically using keywords that will match the queries users enter into Google and other search engines.
Organic traffic is awesome – firstly, it’s completely free, but it’s also likely to guarantee a highly engaged audience because the people who find you via a search engine actually showed interest in your content themselves (and not through a promotional message that was pushed on their social media feeds).
Podcast descriptions are a great way to establish the first contact with people who might turn out to become your loyal listeners. To increase the chances of this happening, you need to make sure that this description is above standard.
Don’t be afraid to colour outside the lines, point out your specialties and announce some exciting things you’re planning. Descriptions are often the first contact points between you and the audience, so try to impress!
About the Author
Daniela McVicker is a writer and editor at TopWritersReview. She has a master’s degree in English Literature, and she is truly passionate about learning foreign languages and teaching. Daniela works with the students helping them to reveal the writing talent and find one true calling.