The term ‘Podcast’ was first coined by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium. According to him the “pod” of the podcast is borrowed from Apple’s “iPod” (a digital media player), and the “cast” portion of podcast is taken from Radio’s “broadcast” term. But wait. Don’t consider it as a medium that can be played only on an iPod. There is so much for you to learn about the topic here.
Written by Manish Shewaramani
According to Techopedia, “A podcast is a type of digital media, usually audio, that is available in a series of episodes or parts and is streamed or downloaded by the end user over the Internet. Podcasts can be made available via a release scheduled or uploaded to the Web randomly.”
Initially, a podcast was used to deliver musical and audio based content for iPod but now it has no such limitations. It can be played directly from a website or as an MP3 or a similar format. It can be played on a compatible mobile device or computer. Other than audio now podcast can be delivered in other mediums like video, e-books and radio broadcasting.
If you want to understand it in a layman’s language then podcast is a talk radio but on demand. It is a series of audio episodes which are mostly focussed on a particular topic or theme. One can subscribe to it through an app and can listen to the podcast whenever he or she likes.
History and Growth of Podcasting
Podcasting was previously known as “audio blogging.” Though it has its presence since the 1980s in the form of Radio Computing Services which provided music and talk related software to a radio station in digital format. But, the actual podcasting began to catch hold in the year 2004.
Podcasting has come so far since its inception. Let us learn it through special data and statistics.
– Podcasting is not a new term in technology. 70% of Americans have accepted that they are familiar with the term ‘Podcasting’. Not only this, 51% of US population has listened to a podcast.
-When it comes to usage, smartphones are the #1 medium for podcast consumption.
– Along with this, Podcast listeners are more likely to follow companies and brands on social media.
– If we consider the growth of podcast ad revenue, then by 2020 it is forecasted to generate a revenue of $659 million.
Why Podcasting is a Better Choice: 7 Reasons to Choose Podcasting over Blogging
Gives Uniqueness to Brand
It is difficult to know a brand personality well just by seeing the message which is flashed on screens. Brand image is always vague in this way. But, on the other hand, when you can hear a brand the rhythm, pace and tone allow you to magnify the brand’s personality. A very realistic example to understand this is the branded podcast of Shopify–‘Thank God It’s Monday’. The podcast was aimed at entrepreneurs who might aim to sell their products at Shopify.
Connects in More Personal Level
The listener generates an automatic connection to the speaker when he is listening to a podcast whereas the same is not possible in blogging. It is a personal way of communication which helps in building a healthy relationship with the audience.
More Valuable and Evergreen Content
Podcasting is a great technique of building a library of audio contents that can be accessed or repurposed in the future. It is believed that it is more valuable and trustworthy medium for presenting information as compared to blogs. The audience can actually hear an expert’s opinion about a topic that automatically generates credibility rather than just reading a quoted text over a blog.
Podcast saves the time of both the audience and the message speaker. A blogger may take hours to write a pre-researched content. Whereas, in podcast, the speaker can convey the same message in minutes. This actually makes the audience to multitask. Do you know 51% people listen to a podcast while doing something else? They can listen to the podcast at their comfort level. Like, they can just put in their earplugs and listen to a podcast in between a metro ride.
Long Form Content
According to a report by Forbes 41% of the millennials have no patience in reading content that is too long. So, how do you think you can reach out to this sector when you have a long form content which can drive interest? In such a case, podcast will come to your rescue. The speaker can convey long-form content easily and in a shorter time via podcasting.
For an expert opinion on a podcasting topic when you call the guests then it automatically builds a strong relationship. This would not be possible if you are writing a blog. Along with this, it also builds in a positive image of yours in a market that you have a strong network with the expertise of the area.
Storytelling has become a new strategic imperative for the businesses and it is all because of the inception of podcasting. When you are representing your brand through podcasting, then it means ultimately you are enhancing your speaking skills. When you would listen back to hear yourself speak, you can know about the area of improvements that would aid you in delivering the message better. You would be in a continuous effort of self-improvement and would build good oral communication. This, in turn, would help you to communicate better with the audience.
We, humans, are always in search of convenience. When it comes to getting ourselves educated about something, then we would prefer listening to the things than reading it. When a writer wants to convey a message definitely, he does not want to face the shortage of words. But, in the meantime, the reader doesn’t want to invest his time only on reading.
To meet with such situations where there is a desire to learn but there is not much time for that, podcasting is the better option. We are sure that in coming years we are going to witness a boom in the industry with more and more businesses such as mobile app development company and enterprises using it as a medium to market their product or services.
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About the Author of this Post
Manish Shewaramani is the principal consultant at Credencys Solutions Inc. an android app development service provider. He is both an innovator and inventor and is an expert in transforming ambiguous ideas into concise, executable strategies that mitigate risk, maximize ROI and obtain timely measurable business results. He has led several technical and non-technical projects and has experience of the complete project life cycle.