Written by Evie Cooper

Completing your eBook was hard work, and the journey isn’t over yet. The second leg of that journey is promoting your eBook.

If you’ve been completely independent, chances are slim that you have a huge marketing fund set aside to promote your book with. It may take a little more work, but it’s completely possible to draw attention to your eBook when you need to be thrifty.

  1. Give Them a Taste For Free

Have you ever purchased something at the grocery store because the free sample was to die for? That same logic can be used to encourage people to purchase your book. If you’re giving away a chapter or two, people might find themselves eager to know what happens next or what more they have to learn.

You can publish the sample chapters on your website. If you plan to offer your eBook as an audiobook, you can read it and offer it as a YouTube video, or you can hire someone to read it for you. The easier you make it for people to get hooked, the easier it will be to turn them into buyers.

  1. Network on Social Media

The more people know your name, the more people will know about your eBook. Maintain an active presence on social media. You can use the basics like Facebook and Twitter, but you might also want to consider using social networks specifically for authors. You can make connections with likeminded people who may be able to direct you to great promotional resources, and you’ll also meet other authors who are interested in creating a circle of support. You might even score a few book reviews out of the deal by exchanging manuscripts.

  1. Draw Attention to Your Blog

If people enjoy your blog, they’ll probably enjoy your eBook. It’s all the same writing style, and it probably touches on a lot of the same subject matter. If you beef up your blog with useful content, tutorials, tips and tricks for readers and writers, and perhaps even sponsored posts, things will turn around for you. You’ll expand your natural reach, and you might even generate some extra income you can use for paid marketing efforts.

  1. Seek Advice From Experts

It never hurts to ask. If you’ve met successful authors, or you at least have people who have seen slightly more success than you in your networking circle, ask them for advice. People who have worked hard to achieve success with their eBooks understand what you’re going through. You’d be surprised how many of them are willing to help you. As long as you don’t pester them, you’ll probably get some great marketing tips. If you really hit it off, you might even gain a mentor.

  1. Put Your Book on Sale

Writing your eBook took a lot of work, and you were probably thinking about that when you set your price. If you’re newer, people may have some objections to paying an amount they perceive as higher. You can always charge more later. Consider putting your eBook on sale for a few weeks to drum up some interest. Word will spread, and you can slightly raise the price later on. You can start by charging a little more for your next eBook after you’ve amassed a loyal readership.

It might take you a little while to see results – doing thing the hard way is always a longer process than throwing a ton of money at marketing. In the end, you’ll be able to say you did it on your own. Even though it’s difficult, it will feel rewarding.

About the Author

Evie Cooper is a project manager and an avid content writer, working for an online database UkAreaCode.co.uk. Evie enjoys sharing her tips for business promotion and is often found online, discussing new trends with other industry experts. Privately, she is a huge fan of traveling and self-improvement.


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