Photo by Thomas Le on Unsplash

Written by Andre Oentoro

Starting a podcast can be nerve wracking especially for those who are used to writing online. However, for some it can be a fun experience and a great way to reach different audiences. So, what happens after you start your own podcast

Obviously, you want to grow your audience. For established podcasts, it’s a piece of cake, but what about for those who are just starting out or just dipping their feet into the water?

It can be a bit of a challenge. Not to worry, if there’s a will, there’s a way. Here are 5 tricks to grow your podcast audience from scratch:

Connect with your audience

Get to know who’s listening or who you want to listen to your podcast. You don’t have to get the nitty gritty details, but doing your research can help you go a long way in growing your audience. 

Find out what they like, what they want to hear more about, their age and try to put yourself into their situation. Many people do this by creating personas. Once you’ve identified your audience, it’s so much easier to connect with them.

Connecting with them can be done through social media or other platforms such as your website. It’s wise to create something for your podcast where people can reach out to you if they have any questions or suggestions.

Other ways to stay connected include instagram posts, building an email list, and you can even reach out to another show to cross promote your podcast and grow more listeners.

Make yourself discoverable

How can people find you if they can’t even see you? Making yourself known to the world is highly important when it comes to growing your audience from scratch. So how do you do that?

Join a community and bring up your podcast in social spaces. That doesn’t mean promoting it every 3 seconds! You should be your podcast’s advocate but remember to do it in the right places.

Join events, attend meetups and conferences— introduce yourself to different people and build meaningful connections with other people in the podcasting world. Get permission to post flyers or cards at places you always go to such as cafes or restaurants. If that’s not feasible, a post on your Instagram or Facebook will do.

Create additional content

Give extra value by creating additional content. This offers more opportunities to promote your podcast and makes it even easier for people to discover you.

You can create additional content by creating a blog for your podcast where you post episode transcripts and updates related to your show. You can also post photos of your podcast and post them on Instagram live or even stream them on Youtube.

A good example of this is Joe Rogan. He uploads his podcast videos on Youtube and it garners at least a million views. By doing this, he’s attracting a different audience— Youtube subscribers. You can also post on different platforms such as Spotify.

Include Calls to Action

If you don’t tell your listeners what you want, chances are they won’t do it. If you want them to go to your website, tell them. Calls to action are extremely important and you should include them in your podcast.

However, that doesn’t mean you should include a call to action every 30 seconds. Simply tell them at the right time. Some people usually leave a call to action in the beginning of the podcast or even at the end. It depends on you but don’t forget to include it.

Some calls to action include: visiting your website, doing a survey, subscribing, leaving a review, or even as simple as liking or commenting on your latest post. 

Don’t forget to show some appreciation to your listeners though. Some podcasters host giveaways or shoutouts to show how much they appreciate their listeners. These are a couple ways to stay engaged and connected with your audience.

Networking is key

In marketing, networking is essential. Without others, you won’t be able to succeed. So, don’t hesitate to reach out to others in the podcasting world through social media and email. Also, try to attend events that have to do with your niche or podcasts in general.

By attending these events, you get to connect with others and build relationships. Networking doesn’t always mean marketing your podcast all the time, so don’t get too caught up in marketing your podcast to others. 

Instead, take the chance to network and collaborate with others to spread the word about your podcast. Invite others and return the favor by being on other people’s podcasts as well. Don’t be shy to promote other people’s podcasts too. Reciprocation is crucial when you are networking.


About the Author

Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. 

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