Written by Daria Erina
Getting people emotionally attached to your brand can be challenging. For companies, loyal customers are usually more valuable than new customers. For this very reason, boosting customer loyalty is one of the top priorities of highly successful businesses.
Also, loyal customers play an essential role in word-of-mouth marketing. They increase brand awareness by talking about your brand and sharing their positive feedback with friends and family.
Here are 5 strategies you can use to boost loyalty and keep customers coming back:
Create a Fan-Oriented Culture
Give your customers a chance to express their love for your company. In this era of digitalization, this can be easily done inside your website or in popular social media networks. The best way to create a fan-oriented culture is to encourage hashtags.
When your customers use hashtags and see that there are other people who are also fans of the brand, it makes them feel like they belong to a community where they can see the posts, images or videos contributed by other people. Businesses use this strategy as a way to increase customer engagement with their brand.
Reward Your Customers
Everybody loves being appreciated, right? One of the most important things you should do to build customer loyalty is rewarding them. The loyalty programs like Say2B give you a possibility to reward your customers with gifts, coins and discounts. These programs have an objective to keep the existing customers and to attract the new ones.
Giving various gifts to them will definitely be beneficial for your company’s reputation as well. Loyalty programs reward all the things that add value to your business, as well as to customers. So, make your customers happy if you want them to stick with your company.
Humanize Your Brand
Sometimes a sense of personal connection with a company is the reason why customers stay loyal to it. All you need to do is to demonstrate that there are real people behind your brand.
A computer or a bot might be able to partially answer to customers’ questions, but people open up more when there is a human voice on the other end rather than a machine. You can also show your personality through personalized emails, social media, and personal interactions with new and existing customers.
If you want your customers to trust you, you need to create a culture of honesty and transparency. Whenever you make a big mistake, or things just don’t go as planned, try to explain the situation to them, provide updates about the issues and address the concerns immediately.
Customers are more likely to be loyal to a brand when it commits to fairness, honesty and transparency. Building trustworthy relationships with your customers can help you keep them for life. By denying the existing problem, you may easily lose their trust towards your company.
Remember the Little Things
Sometimes it’s the little things that matter the most for the customers. Happily, CRM systems let us keep track of data like customer anniversaries or notes about their preferences. A simple “Happy Birthday” card or call asking genuine questions can be a game changer for customer loyalty.
Give your customers a little extra attention, and you will have happier customers and more successful business. The companies that care about the little things are more likely to win their customers’ hearts and keep them loyal for life.
About the Author
Daria Erina heads Business Development efforts at Say2B, a customer loyalty solution that costs you nothing. Prior to that, she spent 10 years in various positions around consumer retail and consulting. Right before taking on her current role, she spent 2 years doing her MBA in Marketing. She values people, their stories, and honest relationships.