I do competitor analysis. The information I need is easily found online, so I gather data about the cohort of companies surrounding a client or campaign. I think about the mission statement of my client and compare that to the mission statement of other, somewhat similar companies. I look at the pool of potential customers […]

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Written by Charlotte McCleary Instagram stories, launched in August 2016 and perceived by the market as a rebuttal to Snapchat, has seen phenomenal growth. The Instagram feature reported 300 million daily users in the third quarter of 2017. This was almost double their competitor’s numbers. An unexpected boon for marketers and content creators alike With […]

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Written By Chloe Anthony-Pillai  The e-learning landscape is changing and for the better. There have been great developments in technology which allow e-learning to enter a new phase of development and interactivity. Technology is so important in changing this landscape. It’s important that companies embrace it rather than shy away from it. As technology does […]

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By Terry Nguyen 57 million Americans are monthly listeners to podcasts, an audio medium that has lingered in the digital sphere for a little over a decade. With its projected growth rising steadily in recent years, the podcast holds unlimited potential in becoming an integral medium of entertainment, education, news, and more for its digital […]

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