AccessFuel is a new platform to analyze, enhance and visualize event data. It’s like Google Analytics for events, only better, because it is even more nuanced and has direct application for event organizers, promoters, and sponsors.
AccessFuel is developing a single-view dashboard of event stats and attendees. Red Cup is working to build a community network around the company, provide data for its MVP and pitch decks to investors, and preparing outreach materials for potential clients.
We have worked on social channels like Twitter and Facebook to create a presence for AccessFuel, and developed blogs as thought leadership pieces.
Our deepest work has been with social listening and data. We used our relationship with Mention.net to build deep reporting about the social media audience for AccessFuel. This data has become essential to the company’s investor pitch decks, and also has informed development on its MVP. We have used a combination of the research tool Datanyze, the CRM SalesforceIQ, and the email platform Replyapp.io to develop a custom marketing automation for AccessFuel. Working from lead lists generated from the Datanyze database, we have crafted email campaigns, or “flows” that deliver prospects to a sign up for a demo or phone call.
AccessFuel is an early-stage startup that has benefitted from the marketing foundation set in place by Red Cup.
What we used to run this campaign:
Mention.net provided the basis of our social listening data. Datanyze provided the basis of our lead generation and list building. Combining SalesforceIQ’s CRM with Replyapp’s email send capability allowed us to custom-build a marketing automation system.
What we learned from this campaign:
As an early-stage company, AccessFuel has continually sharpened its service offering and its pitch to potential customers. Red Cup has adjusted its approach and campaign strategy to meet these pivots.