Andrew Wicklander is the owner of Chicago-based Ideal Project Group, developing apps and projects for start-ups and small businesses. One of the group’s newest creations is a cloud based application called Tula Software. Tula allows yoga studios to manage their students, class attendances, schedules, and all other aspects of their business online from anywhere in the country.
Though Tula addresses a niche – yoga studio management – adoption of the software has grown by word of mouth. In the digital age, that means as much as ‘one person’s mouth to another’s ear’ as it does leveraging content marketing.