TechSmart Podcast #8

TechSmart today covers damage control for brands when they screw up online, and a look at ‘right time experiences’ on your mobile devices.

Michael Miller is Chief Marketing Officer of HyperMarketing Inc., ranked this year by AdAge as the largest Independent Marketing Services Network in US.  He joins us on the podcast today to talk about how brands should respond to negative publicity online and also applications like Pinterest that don’t start out as business applications but later become them.

Maribel Lopez, a mobile marketing analyst, discusses the concept of ‘right time experiences’ and how they will make our mobile applications more useful to us.

TechSmart is carried on iTunes, Stitcher Radio and SoundCloud. When you’re on the Red Cup site, just click the orange button to listen.